When I started out my career in the media industry 20 years ago, pan-regional data was scarce and based on many assumptions, but we used it the best we could to gain insight into our audience, their behaviour and response to programming and advertising campaigns. Fast forward to 2018 and we are in another world where an ever-growing range of data points help us to understand audience habits, what content they consume, how and where they do so, and how this fits into their lives.
Cathy Ibal 8 Jun 2018
Africa's growing digital economy is fast changing how business is done on the continent. Trading of goods and services online, for example, is estimated to be worth $24 billion. It's growing at around 25% a year.
Mercy Mpinganjira 4 Jun 2018
The new multimedia tools (blogs, Facebook, Dailymotion...) don't seem to have posed much of a threat to traditional media in Algeria.
21 Oct 2008
Arabic Network for Human Rights Information (ANHRI) has spoken out against the efforts of the ministerial council of Arab information ministers, held in the headquarters of the Arab League from 20 - 21 June 2008, to further restrict satellite television broadcasting.
27 Jun 2008
The African Union of Broadcasting (AUB) has concluded an agreement with the International Olympic Committee (IOC) to acquire the free-to-air broadcast rights for the 2008 Summer Olympic Games. The broadcast rights relate to 41 sub-Saharan territories excluding South Africa.
26 May 2008
Finalists in the prestigious CNN MultiChoice African Journalist 2008 Competition were announced today, 15 May 2008, by Azubuike Ishiekwene, Chair of the independent judging panel. This year the competition, now in its 13th year, received a record 1912 entries from 44 countries throughout the African continent, including French- and Portuguese-speaking Africa.
15 May 2008
The Algerian government banned the distribution of the 4 May 2008 issue of the Paris-based news weekly Jeune Afrique, which has an article on the local region of Kabylie.
12 May 2008
Moroccan authorities have decided to stop the pan-Arab satellite TV news station Al-Jazeera from broadcasting a daily news programme covering the Maghreb countries (Morocco, Tunisia and Algeria) from its studios in the Moroccan capital Rabat.
9 May 2008
Nedjma "star", Algeria's third private mobile operator has reinforced its innovative and multimedia leadership in Algeria. From 15 January 2008, subscribers of Nedjma will enjoy extra services with Zhoo portal.
Laeed Zaghlami 21 Jan 2008
Algeria's minister of ICT, Boujemaa Haichour has appointed Mouloud Djaziri as Algerie Telecom's (AT) new director general. This comes one week after he accepted the retirement of the director general of Mobilis Hachemi Belhamidi and the appointment of Belhamidi's replacement, Lounis Belharat.
Laeed Zaghlami 14 Jan 2008
According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
5 Dec 2007
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
30 Nov 2007