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The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Top Employers Institute awards first Global Certifications - Top Employers Institute
Top Employers Institute awards first Global Certifications

Since 1991, the Top Employers Institute certifies excellence in the conditions that international companies create for their people. The introduction of a Top Employers Global Certification programme is a logical next step in view of the global trend in harmonisation of employee conditions. The first five Global Certifications have been awarded to Valeo, Technip, Dimension Data, JT International and DHL Express.

Issued by Top Employers Institute 23 Mar 2015 09:50

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006 12:40

New pay TV channel for Africa awaits approval

Black Earth Communications has applied for a commercial broadcasting license with the Botswana National Broadcasting Board and is awaiting the outcome of its application for a new subscription pay TV service to Africa that will operate out of Gaborone.

10 Jan 2006 12:00

Search for the Face of Africa begins

The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.

7 Dec 2005 12:09

Stanbic Bank launches Pan-African search for success stories

Stanbic Bank is encouraging people living in Uganda, Namibia, Malawi, Swaziland, Zambia and Botswana to look for inspiring success stories and nominate community-based projects for cash donations to acknowledge local nation-builders.

20 Nov 2005 12:21

Brewster signs Kaone

Kaone, the winner of the 2005 Nokia Face of Africa, has signed with Marcus Brewster Publicity. Winner of a $125 000 contract with Storm Model Management, the Botswana beauty will benefit from a PR campaign to elevate and market her profile in Southern Africa.

6 Nov 2005 11:48

Decorex expands to Botswana

Exhibition organizers South Africa Rai have announced that the company is to launch leading décor and design expo Decorex SA in Botswana as part of a drive to bring the best of the best in African décor to the rest of the continent. Decorex Botswana will be hosted at the Gaborone International Convention Centre, The Grand Palm Hotel Casino and Convention Resort, from 21 to 24 October 2005.

22 Feb 2005 17:08

Ogilvy Africa's ''media road into Africa''

Ogilvy Africa recently hosted a successful media workshop that saw 25 senior media planners coming together from Angola, Malawi, Botswana, Mozambique, the DRC, Uganda, Tanzania, Kenya, Zimbabwe, Namibia, Nigeria and South Africa.

29 Sep 2004 10:57

Yarona FM 106.6 opens new studios

Yarona FM 106.6, Botswana's youngest radio station, is this week celebrating its first five years of broadcasting with the opening of new state-of-the-art studios in the upmarket Fairground Mall complex in Gaborone.

6 Sep 2004 14:12

UUNET's streaming web ads a world first

Internet-based network service provider, UUNET SA, will be running a 2Mb line from Johannesburg connecting with Cape Town, Botswana and Namibia which will enable real-time, live streaming Webcast advertisements from UUNET offices around Africa during the Cricket World Cup (CWC) matches.

6 Feb 2003 02:29

Exclusive Books expands into Botswana

Johnnic Holdings' Exclusive Books, one of the main competitors of the CNA Group, has opened up shop in Botswana, signalling their first foray into territory beyond South African borders.

18 Dec 2002 10:41

De Beers' image loses lustre over San land dispute

Diamond giant De Beers, who announced an advertising partnership with supermodel and businesswoman Iman at the 55th Cannes Film Festival, has denied reports that she has pulled out in protest over the alleged treatment of the San people in Botswana.

25 Nov 2002 14:15

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