If your African mobile marketing plan comprises mass messages not tailored to specific areas, people or times, you're off to a poor start. Nadia Gonzalez, vice president of mobile marketing for Gemalto, reveals the secrets to getting it right.
By Leigh Andrews 27 Nov 2014 14:00
Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi. The erection of these world-class advertising structures into Blantyre and Lilongwe has injected a renewed interest in the Malawi consumer market from marketers.
Issued by Continental Outdoor 26 Nov 2014 10:55
Zimbabwean operator Econet Wireless has partnered with Ericsson for Econet's Core network upgrade program which will simplify and upgrade the existing 2G/3G/4G/LTE networks, future proofing it for the rapid mobile expansion in the country.
25 Nov 2014 08:19