Louise Marsland
#BizTrends2017: 17 Trends for 2017

Image by 123RF
Image by 123RF
[Louise Marsland] Bizcommunity.com's 17 trends for 2017 from BizTrends2017 trend analyst, curator and editor, Louise Marsland…

Posted 18 minutes ago | Like
Boris Dzhingarov
Reasons why your business needs an online presence - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] In the world that we currently live in, it is vital for all businesses to have a strong online presence, in order to stay relevant, build the brand and gain more customers, an internet profile is vital...

Posted 2 hours ago | Like
Jessica Tennant
#Newsmaker: Graeme Stiles, director at Algorithm Agency

#Newsmaker: Graeme Stiles, director at Algorithm Agency[Jessica Tennant] Graeme Stiles' interest in performance marketing has led him to start an agency that specialises in SEO, paid media and data...

Posted 1 hour ago | Like
Jessica Tennant
Q&A with Hubble CEO on Uber's new entertainment device

Q&A with Hubble CEO on Uber's new entertainment device[Jessica Tennant] Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser, and how it's innovating in the out of home (OOH) space...

Posted 4 hours ago | Like
Leigh Andrews
Optimising business relationships with Radar

Ann Nurock
Ann Nurock
[Leigh Andrews] Ann Nurock, who normally does the interviewing for us as roving reporter at local and international creative award shows like Cannes Lions, One Show and the Loeries, is also Africa partner for Relationship Audits and Management or RAM's Radar. Here, Nurock shares more about her day job and how Radar clarifies agencies' understanding of their relationships with clients...

Posted 1 hour ago | Like
Ken van Ginkel
[Production] Arcade Content's Kyle Lewis directed No Secrets, the intimate first music video for Pure, the reinvention of Purity Zinhle Mkhize.
Posted 4 days ago | Like
Danette Breitenbach
Custom media the way of the future

Custom media the way of the future[Danette Breitenbach] Content that is of value and authentic will continue to grow as readers demand it, and it is custom media that is delivering this...

Posted 4 days ago | Like (1)
Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] In this episode, Yongama Nxiweni, Conversation Analyst @ Aqua, educates us about how to leverage social listening and research to provide a critical advantage in sports gambling.
Posted 5 days ago | Like
Danette Breitenbach
Weak Super Bowl TVCs disappoint

(c) Leonard Zhukovsky -
(c) Leonard Zhukovsky - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs...

Posted 5 days ago | Like
Jessica Tennant
Terena le Roux keeps the Ideas/Idees flowing

Terena le Roux keeps the Ideas/Idees flowing[Jessica Tennant] Following the announcement of bilingual Ideas/Idees magazine being closed down by Media24 late last year, editor Terena le Roux approached management to transfer ownership into her name. Now the owner of startup publishing company IdeesFabriek (Ideas Factory), Le Roux says it really was that straightforward...

Posted 5 days ago | Like
Leigh Andrews
#DesignIndaba2017: Simulcast in stereo

A scene from the most recent Design Indaba simulcast.
A scene from the most recent Design Indaba simulcast.
[Leigh Andrews] There's an excited buzz in the air as inboxes ping with confirmation tickets to next week's Design Indaba extravaganza. Here's what you can look forward to if your ticket grants you access to one of the simulcast sessions…

Posted 3 days ago | Like
Spero Patricios
Ted Baker's spy thriller ad hints at next-level retail marketing - Launch Factory

Ted Baker's spy thriller ad hints at next-level retail marketing[Spero Patricios] Executive-produced by Guy Ritchie of British crime thriller Layer Cake fame, British retailer Ted Baker's shoppable film is a riveting game-changer for those in the realm of e-tail...

Posted 3 months ago | Like
Spero Patricios
Brands with purpose that walk the talk! - Launch Factory

Brands with purpose that walk the talk![Spero Patricios] If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact...

Posted 6 days ago | Like (1)
Jessica Edgson
Six ways to boost office morale when your staff need it most - Rogerwilco

Six ways to boost office morale when your staff need it most[Jessica Edgson] Jessica Edgson from digital marketing agency Rogerwilco shares six ways to boost office morale as 2017 begins to take its toll...

Posted 6 days ago | Like
Leigh Andrews
Getting heavy-handed on fintech community disruption with Heavy Chef Tours

Roed in action.
Roed in action.
[Leigh Andrews] Heavy Chef founder and CEO Fred Roed shares why he resigned from agency WWC at the end of last year to take the Heavy Chef ‘side project' community to the doers, globally…

Posted 6 days ago | Like
Jared Koning
Top tips for face-to-face selling

(c) warrengoldswain -
(c) warrengoldswain - [[www.123rf.com 123RF.com]]
[Jared Koning] It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...

Posted 7 days ago | Like
Tarryn Giebelmann
Before you produce any content for your brand...

Before you produce any content for your brand...[Tarryn Giebelmann] These days, brands seem to produce content for the sake of it. They know that, in order to be recognised by search engines, their websites should be regularly updated with fresh content...

Posted 12 months ago | Like (2)
Stephen Sandmann
Digital marketing trends for 2017 (part 3)

(c) Rabia Elif Aksoy -
(c) Rabia Elif Aksoy - [[www.123rf.com 123RF.com]]
[Stephen Sandmann] In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends...

Posted 7 days ago | Like (3)
Charles Mburugu
Six awesome SMS marketing tips for businesses

(c) Daniel Ernst -
(c) Daniel Ernst - [[www.123rf.com 123RF.com]]
[Charles Mburugu] Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

Posted 7 days ago | Like
Leigh Crymble
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Potayto, Potarto: How this Super Bowl ad changed how I see marketing[Leigh Crymble] Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

Posted 9 days ago | Like (2)