Louise Marsland
Dear Truworths, this is what mothers really want

Truworths Mother's Day advert - Image via Truworths
Truworths Mother's Day advert - Image via Truworths
[Louise Marsland] A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want...

Posted 14 hours ago | Like
Vicky Sidler
MyGaming welcomes nine new partners - MyBroadband

MyGaming welcomes nine new partners - MyBroadband[Vicky Sidler] MyGaming.co.za has shown excellent readership growth after appointing a new editorial team, and has announced its new advertising partners to drive the website forward...

Posted 14 hours ago | Like
Leigh Andrews
[One Show 2016] Deepening SA's diversity drive

Jimmy Smith, who serves as chairman, CEO and CCO of Amusement Park Entertainment and was one of the 2015 One Show Diversity Bootcamp’s international lecturers/mentors in South Africa.
Jimmy Smith, who serves as chairman, CEO and CCO of Amusement Park Entertainment and was one of the 2015 One Show Diversity Bootcamp’s international lecturers/mentors in South Africa.
[Leigh Andrews] Diversity's a touchy subject for some, but in our industry we frequently hear it put as bluntly as this: "There just isn't enough black creative talent". Here's how the One Show is slowly but surely turning this situation on its head, and proving the talent is out there, if given a chance...

Posted 13 hours ago | Like
Leigh Andrews
[Behind the Loeries] with... Andrea Quaye

#GreenScreenWithMurphy
#GreenScreenWithMurphy
[Leigh Andrews] In addition to her role as marketing director of the South African Breweries (SAB), Andrea Quaye is a member of the Loeries committee. Here's what makes her tick...

Posted 14 hours ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] The campaign was produced by Y&R South Africa, for television and cinema and is supported by billboards and radio. The commercial was launched as part of March and April’s #BeTheChange theme.
Posted 1 day ago | Like
Helen Bleasdale
Grapevine Communications' PR offering is on par with top local and international agencies - Grapevine Communications

Helen Bleasdale[Helen Bleasdale] While in theory the science of PR from agency to agency, and from country to country, is the same, there are a number of differences too that have shaped how Grapevine Communications practises PR today...

Posted 1 day ago | Like
Chloe Holenstein
A discussion on plagiarism: maintaining the integrity of your agency

© Memeburn
© [[http://memeburn.com/2016/05/discussion-plagiarism-maintaining-integrity-agency/ Memeburn]]
[Chloe Holenstein] In light of the recent 'lack of sourcing' scandal that took place within the prestigious offices of The Daily News in New York, a discussion on plagiarism could not occur at a more appropriate time...

Posted 2 days ago | Like (1)
Leigh Andrews
[One Show 2016] The SA judges

Top to bottom, left to right: Alistair King, Xolisa Dyeshana, Jenny Glover, Nathan Reddy
Top to bottom, left to right: Alistair King, Xolisa Dyeshana, Jenny Glover, Nathan Reddy
[Leigh Andrews] This year, four of SA's finest creative minds sat on the various judging panels for the One Show Awards. Here, they exclusively share their individual judging processes as well as what they really think of each other...

Posted 1 day ago | Like
Chemory Gunko
Five ways innovation can accelerate in a world without money

©My Make OU via 123RF
©My Make OU via [[www.123rf.com 123RF]]
[Chemory Gunko] What would happen to creativity and innovation if we could wave a magic wand and make budgetary limitations go away? Here's how innovation can accelerate in a world without money...

Posted 1 day ago | Like
Sheila McGillivray
Brand love: What makes it real?

Brand love: What makes it real?[Sheila McGillivray] Consumer loyalty in South Africa is on the decline, particularly because for Generation Y (18-34) brand commitment has never really been a drive to purchase...

Posted 1 day ago | Like
Musa Msane
A consumer is not a moron, she is your daughter

A consumer is not a moron, she is your daughter[Musa Msane] Immortalized in the professional reads such as Confession of an Advertising Man, and in the fictional character of the novel, Fury, penned by Salman Rushdie, David Ogilvy must have been the most celebrated doyens of advertising in the world...

Posted 2 days ago | Like
Leigh Andrews
[One Show 2016] Not just another award show

Enamoured attendees © The One Show website
Enamoured attendees © [[http://www.oneshow.org/creativeweek/ The One Show website]]
[Leigh Andrews] With One Show Creative Week 2016 just around the corner - it runs from 9 to 13 May in New York - we gleaned some behind-the-scenes insights from PR director Pablo Andreu on what makes the One Show stand out from the crowd...

Posted 2 days ago | Like
Leigh Andrews
#AfricaMonth [Behind the Selfie] with... Yvonne Ndege

Ndege’s had lots of practice smiling at cameras…
Ndege’s had lots of practice smiling at cameras…
[Leigh Andrews] This week, we find out what's really going on behind the selfie with technophile Yvonne Ndege, Al Jazeera's West Africa correspondent who says her phone is practically an extension of her arm...

Posted 2 days ago | Like (1)
Leigh Andrews
Hunting for consistent excellence

Khoury
Khoury
[Leigh Andrews] Last week, Jhb-based TBWA\Hunt\Lascaris was announced as top Individual Agency of the Year for all of 2015's award shows. Chief creative officer Peter Khoury explains their secret to consistent excellence...

Posted 3 days ago | Like (1)
Boris Dzhingarov
The use of controversy in selling more products - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] A strategy that is based on controversy can be incredibly effective in promoting something, ranging from e-cigs to diapers if you want to. However, it is really important that you do it right...

Posted 3 days ago | Like
Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective - FCB Africa

Marthinus Van Loggerenberg[Marthinus Van Loggerenberg] A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

Posted 3 days ago | Like
Susie Dinneen
Creating scalable development with growth hacking - Amorphous

Susie Dinneen[Susie Dinneen] By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth...

Posted 3 days ago | Like
Terry Murphy
OOH measurement currency should bring even more growth

OOH measurement currency should bring even more growth[Terry Murphy] The launch of SA's first measurement currency for OOH advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted other countries...

Posted 7 days ago | Like
Leigh Andrews
Video surveys: The next big thing

© My Make OU – 123RF.com
© My Make OU – [[www.123rf.com 123RF.com]]
[Leigh Andrews] Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works...

Posted 3 days ago | Like
Leigh Andrews
#AfricaMonth: Hitting the buzzer for local TV format

The Launch Factory team at the SAFTAs
The Launch Factory team at the SAFTAs
[Leigh Andrews] 'Local game show' doesn't necessarily mean endless reruns of Noot vir Noot. Launch Factory's GM: branded content Apollo Zake explains how Down for the Guap scooped a SAFTA after running for just one season, and the importance of creating African content...

Posted 4 days ago | Like