Sue Disler
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham.
Dr William Mapham.
[Sue Disler] Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

Posted 12 hours ago | Like
Ruth Cooper
Ruth Cooper
[Design Indaba] Video credit: Vidr
Posted 12 hours ago | Like
Ruth Cooper
Ruth Cooper
[Design Indaba] Video credit: Vidr
Posted 12 hours ago | Like
Danilo Acquisto
Why brands should focus on community building over the eye-balls approach

Images provided by Danilo Acquisto.
Images provided by Danilo Acquisto.
[Danilo Acquisto] Danilo Acquisto writes that brands should build a YouTube presence now, to begin producing content that is relevant and consumable and to avoid the shotgun approach of gaining eyeballs alone...

Posted 13 hours ago | Like
Ruth Cooper
Ruth Cooper
[Design Indaba] Video credit: Vidr
Posted 12 hours ago | Like
Johanna McDowell
Marketers to take digital in-house at unprecedented rate

Johanna McDowell. Image provided.
Johanna McDowell. Image provided.
[Johanna McDowell] Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

Posted 14 hours ago | Like
Khangelani Dziba
History has a way of repeating itself, even in PR

History has a way of repeating itself, even in PR
© macgyverhh via [[www.123rf.com 123RF.com]].
[Khangelani Dziba] Khangelani Dziba writes that there's currently a shift taking place that's influencing how we do marketing and PR...

Posted 15 hours ago | Like
Boris Dzhingarov
Four reasons to use social media as your focus group - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] With increasing connectivity through social media, focus groups are arguably no longer essential. Instead, you can gauge reactions from a target demographic directly on social media...

Posted 17 hours ago | Like
Desiree Gullan
G&G Digital launches breakthrough photography and videography services - G&G Digital

G&G Digital launches breakthrough photography and videography services[Desiree Gullan] G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients...

Posted 18 hours ago | Like
Jessica Tennant
#DesignIndaba2018: Getting smarter at partnering by design

Rob and Sam Paddock, co-founders of GetSmarter | Photographer: Terry Levin
Rob and Sam Paddock, co-founders of GetSmarter | Photographer: Terry Levin
[Jessica Tennant] Brothers and co-founders (or 'partners by design' as they call themselves) Sam and Rob Paddock, CEO and chief of strategic partnerships at GetSmarter addressed Design Indaba delegates yesterday on how partnering at the student level as well as the employee and executive level has not only increased their course completion rate but resulted in the turnaround of the business...

Posted 16 hours ago | Like
Terry Levin
#DesignIndaba2018: Speaking in colours

on Design Indaba set she built at Artscape, Cape Town South Africa by .
[[http://www.designindaba.com/profiles/morag-myerscough Morag Myerscough]] on Design Indaba set she built at Artscape, Cape Town South Africa by [[http://www.bizcommunity.com/Profile/TerryLevin/c-82 Terry Levin]].
[Terry Levin] While admiring the work of Edel Rodriguez and Morag Myerscough at Design Indaba 2018, Terry Levin contemplates if perhaps the value of any graphic design may be determined by how effective it is in influencing a desired outcome, provoking a specific mental or emotional response in the viewer...

Posted 19 hours ago | Like
Sue Disler
#DesignIndaba2018: Zach Lieberman's magical world

Zach Lieberman, artist and educator - creative coder.
Zach Lieberman, artist and educator - creative coder.
[Sue Disler] Academic, rockstar or DJ? This was one of the questions Sue Disler had for artist and educator - creative coder, Zachery Lieberman in her interview with him on Day 1 of Design Indaba 2018...

Posted 1 day ago | Like
Elizabeth de Stadler
PoPI Act could kill more than just spam

PoPI Act could kill more than just spam
© [[www.123rf.com 123RF.com]].
[Elizabeth de Stadler] The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers...

Posted 1 day ago | Like
Leigh Andrews
#DesignIndaba2018: 'Best conference in the world'

#DesignIndaba2018: 'Best conference in the world'[Leigh Andrews] The 23rd Design Indaba conference, taking place at the Artscape from 21 to 23 February 2018, kicked off with a reminder not to film proceedings and to keep phones on silent. Tweeting, Facebook check-ins and Instagram tagging were allowed - clearly, as it's all about sharing the inspiration...

Posted 1 day ago | Like
Claire Denham-Dyson
The crossover between human sciences and marketing

Sliced bread. © Pixabay.
Sliced bread. © Pixabay.
[Claire Denham-Dyson] Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and anthropology to inform market research and strategy...

Posted 1 day ago | Like
Jessica Tennant
The Goddesses of the past and present (Part 2)

Li Edelkoort | Photographer:
Li Edelkoort | Photographer: [[http://www.trendtablet.com/?page_id=85 Thirza Schaap]]
[Jessica Tennant] This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof, on her latest trend book, Goddesses for spring/summer 2019...

Posted 2 days ago | Like
Jessica Tennant
The Goddesses of the past and present (Part 1)

The Goddesses of the past and present (Part 1)[Jessica Tennant] Dutch trend forecaster Lidewij Edelkoort presented her latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at Lisof in Johannesburg yesterday...

Posted 2 days ago | Like (1)
Jon Ratcliffe
Viral video success in 2018

Viral video success in 2018
© Pexels.
[Jon Ratcliffe] Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

Posted 2 days ago | Like
Riaan Sunny
Publisher Hosted Programmatic Guaranteed (PHPG) - Independent Media

Riaan Sunny[Riaan Sunny] The digital team at IOL are exploring the latest products and services within the programmatic space and here is yet another one that buyers within the digital industry can squeeze further value-for-money from...

Posted 2 days ago | Like
Leigh Andrews
#IABDigitalSummit2018: The ultimate 'state of the industry' event

Severins, Murray and De Stadler, three of this year's IAB SA Digital Summit speakers.
Severins, Murray and De Stadler, three of this year's IAB SA Digital Summit speakers.
[Leigh Andrews] How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

Posted 2 days ago | Like