Leigh Andrews
#BehindtheSelfie with... Chris Rawlinson

Take that Ellen, my crack team is going to change the world!
Take that Ellen, my crack team is going to change the world!
[Leigh Andrews] This week, we find out what's really going on behind the selfie with Chris Rawlinson, ex-Ogilvy/WPP, now creator of 42courses.com, a learning platform for the creative industries...

Posted 15 hours ago | Like
Bandile Ndzishe
#InnovationMonth: Mastering innovation and marketing at retail

Image credit:  and
Image credit: [[www.nm-aist.ac.tz]] and [[http://www.sowetanlive.co.za/news/2013/10/21/chris-barnard-s-boots-returned-after-44-years Sowetan Live]]
[Bandile Ndzishe] If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it...

Posted 20 hours ago | Like
Pasqua Heard
#InnovationMonth: Launch of SA's first 4DX campaign

#InnovationMonth: Launch of SA's first 4DX campaign
© Anton Robert. Photo courtesy of Nu Metro Cinemas.
[Pasqua Heard] Nitesh Matai, general manager for Nu Metro Cinemas, explains the 4DX cinema experience and Justin Inglis, national sales manager for Popcorn Cinema Advertising, shares the backstory to the first 4DX commercial for the new Jaguar F-TYPE SVR vehicle...

Posted 19 hours ago | Like
Brendan Seery
[Orchids & Onions] Keeping it real drives message home

[Orchids & Onions] Keeping it real drives message home[Brendan Seery] Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally...

Posted 1 day ago | Like (1)
Khuthalani Khumalo
The Bank of Goodwill

The Bank of Goodwill[Khuthalani Khumalo] There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others...

Posted 2 days ago | Like
Louise Marsland
#TRENDING: The experience economy

Image by 123RF
Image by 123RF
[Louise Marsland] In order to earn the attention of consumers, brands need to create experiences that they can share...

Posted 2 days ago | Like (1)
JP Kloppers
The social phenomenon that is Black Twitter

The social phenomenon that is Black Twitter
© Georgii Dolgykh via [[www.123rf.com 123RF]]
[JP Kloppers] If the term 'Black Twitter' leaves you scratching your head, you're not alone...

Posted 2 days ago | Like
Bonnie Ramaila
SABC, where art thou channels?

SABC, where art thou channels?
©maksym yemelyanov via [[www.123rf.com 123RF]]
[Bonnie Ramaila] The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...

Posted 2 days ago | Like (4)
Lara-Anne Derbyshire
#InnovationMonth: The creative conscience

#InnovationMonth: The creative conscience
© Inara Prusakova – [[www.123rf. com 123RF.com]]
[Lara-Anne Derbyshire] In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

Posted 7 days ago | Like
Danette Breitenbach
A world of differences

123RF
123RF
[Danette Breitenbach] The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities...

Posted 2 days ago | Like
Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier - IAB South Africa

Josephine Buys[Josephine Buys] At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape...

Posted 5 days ago | Like
Beverley Klein
It's a brand new world for print

It's a brand new world for print
©rawpixel via [[www.123rf.com 123RF]]
[Beverley Klein] Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit...

Posted 5 days ago | Like (1)
Joseph Neusu
Unpacking social media video marketing

Unpacking social media video marketing
© georgejmclittle via [[www.123rf.com 123RF]]
[Joseph Neusu] Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world...

Posted 5 days ago | Like (1)
Jason Ray
Are the dinosaurs dead, dad?

Are the dinosaurs dead, dad?
[[www.pixabay.com © Pixabay]]
[Jason Ray] The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days...

Posted 6 days ago | Like
Boris Dzhingarov
Five reasons why every business needs a company blog - Monetary Library

Five reasons why every business needs a company blog[Boris Dzhingarov] Because of its ease of use, the internet is a highly competitive place. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond...

Posted 6 days ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] This week we chatted to Mike Wronski (@mikewronski), Director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg. Mike will be discussed the top 5 platforms, how the research results and the latest announcements will impact brand social media planning for FaceBook, LinkedIn, Twitter, Instagram and YouTube.
Posted 6 days ago | Like
Danette Breitenbach
To vape or not to vape

To vape or not to vape[Danette Breitenbach] The World Health Organisation (WHO) is predicting that this century alone, a billion lives will be lost to smoking. A Billion Lives is a documentary film that examines vaping and e-cigarettes as a healthy alternative to smoking...

Posted 6 days ago | Like
Leigh Andrews
#InnovationMonth: Create something others want to copy

De Villiers innovating.
De Villiers innovating.
[Leigh Andrews] While forward-thinking businesses are all about innovation, many are getting it wrong in their business strategy for one simple reason. That's the wake-up call from Fred de Villiers, innovation and creativity activist and 'rainmaker' behind the South African Innovation Summit's #Ignite! session, taking place at 3pm on Friday...

Posted 6 days ago | Like
Leigh Andrews
#InnovationMonth: Firestarters igniting business creativity

Seleshe, Steyn and Cooper.
Seleshe, Steyn and Cooper.
[Leigh Andrews] Ignite! is a session of TED-style turbo-charged talks with an innovative twist, set to end off the 2016 SABC Education Innovation Summit with a definitive bang later today.

Posted 5 days ago | Like
Christopher Smith
PR agencies can be the new SEO agencies of the 2016 digital revolution

123RF
123RF
[Christopher Smith] Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence...

Posted 6 days ago | Like