Claire Denham-Dyson
The art of anthropology and B2B communication

The art of anthropology and B2B communication
© Leonid Anisimov - [[www.123rf.com 123RF.com]]
[Claire Denham-Dyson] While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing...

Posted 23 hours ago | Like
Quinton Lavery
Reap the benefits of sending your music videos to film festivals

Jesse Clegg fest master.
Jesse Clegg fest master.
[Quinton Lavery] When directors think of sending their work to film festivals, they generally only think of submitting short or feature films. Even micro 60-sec shorts have their own festivals these days...

Posted 1 day ago | Like
Dirk Visser
Game of content: Content marketing lessons from Game of Thrones

Game of content: Content marketing lessons from Game of Thrones
© [[https://www.hbo.com/game-of-thrones HBO Game of Thrones]]
[Dirk Visser] Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis...

Posted 1 day ago | Like
Leigh Andrews
#Pendoring2017: Praat met... The Odd Number

Justin van Alphen, portfolio manager NBD at Ads24; with Siphokazi Mestile, account manager; and Ntando Msibi, copywriter on all three Pendoring-winning spots.
Justin van Alphen, portfolio manager NBD at Ads24; with Siphokazi Mestile, account manager; and Ntando Msibi, copywriter on all three Pendoring-winning spots.
[Leigh Andrews] The Pendoring Awards' top-ranked The Odd Number shares why it's important for creatives and brands alike to talk to their target audience in a language they understand and feel...

Posted 23 hours ago | Like
Leigh Andrews
The new corporate digital reality of Outside Insight

Meltwater CEO Jorn Lyseggen with his book, Outside Insight.
Meltwater CEO Jorn Lyseggen with his book, Outside Insight.
[Leigh Andrews] Meltwater's global CEO, Jorn Lyseggen explains the crux of his book on the new digital reality that those who leverage insights from external data or digital breadcrumbs will find themselves at an information advantage over those that don't. Here's why you need to focus on Outside Insight or fall behind...

Posted 1 day ago | Like
Danette Breitenbach
#FMAdFocus2017: Innovation and consistency rewarded

All the Adfocus Awards 2017 winners.
All the Adfocus Awards 2017 winners.
[Danette Breitenbach] This year's AdFocus Awards saw the best of the best recognised, honouring agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen....

Posted 1 day ago | Like
James Maposa
Why branding really matters

Why branding really matters
© Igor Stevanovic - [[www.123rf.com 123RF.com]]
[James Maposa] Building strong brands is a long-term process that requires a lot of thought and planning from a future-fit standpoint...

Posted 2 days ago | Like
Erik Du Plessis
My generation failed to create loyalty

My generation failed to create loyalty
© stanciuc - [[www.123rf.com 123RF.com]].
[Erik Du Plessis] It is very obvious that my generation failed dramatically, worldwide. The next generation want change. Mostly simply change away from what my generation achieved...

Posted 2 days ago | Like (1)
Juanita Pienaar
#FMAdFocus2017: Judging the Student of the Year category

Current chairperson of the FM AdFocus Awards, Craig Page-Lee.
Current chairperson of the FM AdFocus Awards, Craig Page-Lee.
[Juanita Pienaar] A few of the judges and current chairperson, Craig Page-Lee comment on the overall quality of the work received for the AdFocus Student of the Year Award and what they were specifically looking for from the entries...

Posted 2 days ago | Like
Leigh Andrews
#Pendoring2017: Praat met... Black Khaki

L to R: Pieter Verwey (creative director) with the Pendoring in hand, Karen Meiring (director and head of Kyknet), Michelle Porter (client service director), and Aldri van Jaarsveld (managing director/art director).
L to R: Pieter Verwey (creative director) with the Pendoring in hand, Karen Meiring (director and head of Kyknet), Michelle Porter (client service director), and Aldri van Jaarsveld (managing director/art director).
[Leigh Andrews] The Pendoring Awards not only reward marketing communication in all of SA's indigenous languages apart from English, they've also created their own ranking. Here, joint fourth-ranked Black Khaki shares, "You don't have to be English, wear a three-piece suit, or have the old-school English tie to be creative..."

Posted 1 day ago | Like
Angie White
Angie White
[Radio] Primedia's Broadcasting and Outdoor divisions have come together to offer an exciting, responsive multiplatform client campaign that will be a South African first.
Posted 2 days ago | Like
Leigh Andrews
#EntrepreneurMonth: Fast-track innovation with design-thinking methodology

Motsoaledi and West in action.
Motsoaledi and West in action.
[Leigh Andrews] Lethabo Motsoaledi and Matthew Westaway are the dynamic engineering-educated duo and joint CEOs behind disruptive intelligence innovation studio, Motsoaledi & West. Here's why design thinking is a must for any business.

Posted 1 day ago | Like
Juanita Pienaar
#FMAdFocus2017: Top student nominee: Jason Walden

Jason Walden, a visual communications student at Vega School of Brand Leadership Johannesburg.
Jason Walden, a visual communications student at Vega School of Brand Leadership Johannesburg.
[Juanita Pienaar] Jason Walden, a visual communications student at Vega School of Brand Leadership Johannesburg, was recently announced as one of three finalists in the student category of the 2017 AdFocus Awards...

Posted 2 days ago | Like
Juanita Pienaar
#FMAdFocus2017: Top student nominee: Keagan Clack

Keagan Clack, an art direction student at the Stellenbosch Academy.
Keagan Clack, an art direction student at the Stellenbosch Academy.
[Juanita Pienaar] Keagan Clack, an art direction student at the Stellenbosch Academy, was announced as one of three finalists in the student category of the 2017 AdFocus Awards, taking place this evening...

Posted 3 days ago | Like
Leigh Andrews
Getting to grips with the Scopen Agency Scope 2017

Scopen’s global CEO Cesar Vacchiano and Johanna McDowell of IAS.
Scopen’s global CEO Cesar Vacchiano and Johanna McDowell of IAS.
[Leigh Andrews] The results of the second edition of the Scopen Agency Scope are in! I caught up with Scopen's global CEO Cesar Vacchiano and Johanna McDowell of IAS on the importance of client-agency relationships, particularly with BEE being a uniquely SA component within the global advertising landscape...

Posted 2 days ago | Like
Leigh Andrews
#Pendoring2017: Praat met... Joe Public United

Joe Public United at #Pendoring2017.
Joe Public United at #Pendoring2017.
[Leigh Andrews] Here's why the Pendoring Awards' second-ranked Joe Public United believes Madiba's sentiment that when you speak to someone in their mother-tongue, you really do speak to their hearts.

Posted 2 days ago | Like
Leigh Andrews
#BehindtheSelfie with... Dale Ferreira

Ferreira says, "This is Sconetent."
Ferreira says, "This is Sconetent."
[Leigh Andrews] This extended #EntrepreneurMonth, we go behind the selfie with Dale Ferreira, MD of creative digital marketing agency, Sconetent (it rhymes with 'content', if you're not sure)...

Posted 2 days ago | Like
Jessica Tennant
#Newsmaker: Kriya Gangiah shakes things up

#Newsmaker: Kriya Gangiah shakes things up[Jessica Tennant] 'Info-tainment professional' and Jacaranda FM's digital lead, Kriya Gangiah, while still on air for the Saturday Top 20 show, recently left the station's midweek evening drive show to focus her time and energy on some undisclosed opportunities...

Posted 2 days ago | Like
Allon Raiz
Digital trends for 2018

Digital trends for 2018
© picjumbo.com - [[www.pexels.com Pexels]].
[Allon Raiz] Digital trends inform business owners on how to improve their content marketing efforts...

Posted 3 days ago | Like
Jessica Tennant
#Newsmaker: Michelle Dobson on her promotion to MD of Lumen

Michelle Dobson
Michelle Dobson
[Jessica Tennant] Michelle Dobson's recent promotion from business unit director to MD dovetails with digital marketing agency Lumen progressing to the next level...

Posted 3 days ago | Like