Gareth Mountain
Four points to consider before setting up a direct marketing capability

Gareth Mountain[Gareth Mountain] The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilites...

Posted 2 days ago | Like
Rivky Grauman
Why personalising audiences increases profitability

© Dmitriy Denysov – 123RF.com
© Dmitriy Denysov – [[www.123rf.com 123RF.com]]
[Rivky Grauman] By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month - nearly one billion gigabytes...

Posted 5 days ago | Like
Danette Breitenbach
PRISM Awards 2016: Creating magic

PRISM Awards 2016: Creating magic[Danette Breitenbach] It's the last working day before the PRISM Awards deadline and you are in the midst of our entry and thinking, why are we doing this? It's just an award right... it doesn't mean anything... Right..?

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Tendai Matsika
Viral email helps Charlotte Rhys net a 44.34% open rate and 17.10% response - Digital Fire

Viral email helps Charlotte Rhys net a 44.34% open rate and 17.10% response - Digital Fire[Tendai Matsika] Digital Fire continues to provide incredible results for brands through its email marketing campaigns. Charlotte Rhys is no exception, achieving an incredible 44.34% open rate. This is how...

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Angie White
Angie White
[Advertising] LifePaint was conceived by creative agency Grey London and has been produced in partnership with Swedish start-up Albedo100.
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Zubair Timol
Nurture not nature: develop your talent from within - Meltwater

Zubair Timol[Zubair Timol] At Meltwater, over 70% of our senior management started in the line organisation on our International Management Trainee Programme. So what's stopping other businesses from promoting within? This is what I'm urging other leaders to do...

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Louise Marsland
#Trending: Can you do the SONA?

#Trending: Can you do the SONA?[Louise Marsland] From a new song and dance from the EFF, to marketing memes and new social media records, #SONA2016 was a riot - thankfully only figuratively speaking, this year...

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Alistair Mokoena
[BizTrends 2016] The new agency talent directive

[BizTrends 2016] The new agency talent directive[Alistair Mokoena] An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016.

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Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] Part 2
Posted 3 days ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] Part 1<>
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Pete Case
[BizTrends 2016] Producing content at the speed of culture

[BizTrends 2016] Producing content at the speed of culture[Pete Case] When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa...

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Abey Mokgwatsane
[BizTrends 2016] Age of analytics

[BizTrends 2016] Age of analytics[Abey Mokgwatsane] This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

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Heidi Myers
Let's talk ice cream - Brand attachment vs brand loyalty - Meltwater

Heidi Myers[Heidi Myers] When it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty?...

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Gordon Barker
Big change needed in the agency world

Big change needed in the agency world[Gordon Barker] Advertising agencies thought process since their inception has to be to create the right message for a client. Then to locate and plan a media campaign to reach the target audience. This is great but the thinking needs to change...

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Leigh Andrews
[Design Indaba 2016] Conference highs to come

[Design Indaba 2016] Conference highs to come[Leigh Andrews] 'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...

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Leigh Andrews
[Design Indaba 2016] Then and now, by design

Ravi Naidoo
Ravi Naidoo
[Leigh Andrews] The first thing that comes to mind when I hear the phrase 'Design Indaba' is Ravi Naidoo, a man so enthused about using design to make the world a more beautiful, functional place that he positively buzzes with creative energy...

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Seth Whitehead
Deal or no deal - It's pretty simple

Deal or no deal - It's pretty simple[Seth Whitehead] They say - whoever "they" are - that a brand is what the consumer says it is, not what the brand says it is. I believe "they" are correct, who wouldn't..?

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Ruth Cooper
Ruth Cooper
[Ornico] 
Posted 4 days ago | Like
Danette Breitenbach
Wearables in the workplace

Wearables in the workplace[Danette Breitenbach] Wearable tech is a huge trend and everyone is talking about it, but have you thought of what it means for the workplace...

Posted 4 days ago | Like
Ken van Ginkel
[Advertising] There are certain things men don’t like to talk about: their favourite team losing, when they last cried during a movie, and their balls.
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