Pepsi has launched a new drink: Pepsi Max. Like Pepsi Light, Pepsi Max is 100% sugar free but has an enhanced flavour of cola to ensure maximum taste. According to Avishkar Ramgovind, marketing manager, Pepsi South Africa: “Pepsi Max is the definitive drink for the young male South African consumer. Pepsi Max consumer advertising and activation has been very attitudinal and this will be brought into SA as well.” Pepsi Max is promoted by the strap line ‘Maximum Taste, No Sugar' and will be launched with a consumer campaign across SA's beaches these summer holidays.
