PEP has come on board as a sponsor of the Vodacom Challenge, getting involved in soccer sponsorship for the first time in its 41-year old history. According to PEP marketing director Marcus Banga, the company has decided to support soccer, as he explains: “The vast majority of our customers enjoy the game of soccer and we would like to make it possible for them to go to the stadia and watch the games live. Our sponsorship has helped to reduce the prices of tickets significantly.”
