The mobile marketing course at the University of Cape Town Graduate School of Business, running 29 - 31 July 2009, is designed to give insights into the fields of mobile marketing, information systems, telecommunications, experiential marketing and learning processes. Speaking will be Chris Rolfe, CEO of Mobilitrix, who will offer insights into the ease-of-use of mobile as a business tool that can be used across all business divisions to streamline business functions, the benefits of engaging via the mobile platform, the vast reach of mobile and the ease of entry into the mobile realm. The cost of the course is R9800. For more information, go to www.gsb.uct.ac.za/mobilemarketing.
