Promotions & Activations In brief South Africa

Vodacom's Grid goes public

Vodacom this week kicked off the public launch of the website and WAP version of its mobile social network, The Grid, with two campaigns. The first is a "fresher's guide" – blips dropped all over campus showing social hotspots such as pubs– running at certain universities over the next few weeks. Secondly, users stand the chance of winning a Nintendo Wii by registering and using the WAP version and also by inviting friends to join.

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