Subscribe to industry newsletters

Loeries Creative Week Durban BBM

#Loeries2016 On the red carpet

BBDO
FCB
Sihle Zikalala, Andrew Human
JCDecaux
Ogilvy & Mather
The Jupiter Drawing Room Cape Town
MullenLowe

GALLERIES

Branded van gets product to consumers

As part of a broader Kiri campaign that includes print, in-store and product sampling, a converted traditional VW kombi, the model that serves as an ice cream truck, made its successful debut at the recent Pick n Pay Taste of Joburg Show. Sylvia Swart, head of account management at Lowe Bull Johannesburg, explains, "With the branded tasting van, we are able to take product directly to consumers and allow them to make this discovery while they are out and about."
 
Comment

Related