Marketing In brief South Africa

Fresh look for Cinemark website

Cinemark has launched a fresh look with its website and is offering marketing, advertising and media professionals the opportunity to engage with the brand and win one of three PS3 consoles and movie tickets. Cinemark's marketing manager, Yvonne Diogo says, "It was important to bring to life the brand and what it means for advertisers. When looking at the various web platforms available, WordPress was the obvious choice since it allows views across all major tablet and smartphone but without the need of having standalone mobile sites. Therefore all the content sits and is managed from one central place." Try out the new site on http://cinemark.co.za.

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