SAARF will present an introductory three-hour Living Standards Measure (LSM) workshop in Johannesburg on 13 July 2010 that will introduce participants to the history, development, updating of segmentation and its LSM (Living Standards Measurements) tools, including SAARF MGMs, Lifestyles, Lifestages and Attitude Groups. At a cost of R435 including VAT, participants will also go through a 'do it yourself' exercise to determine their own LSM group and receive a free SAARF Segmentation CD. Register via the SAARF website www.saarf.co.za or email az.oc.fraas@fraas.
