Piz Buin has extended its “Hours of protection with just one application” campaign in Dischem stores via Icon Media's branded trolley platform. These carts will be whizzing around selected stores for a second campaign after a renewal was signed with the Unlimited subsidiary. “Piz Buin recognises that Icon Media's child friendly branded trolleys are definitely a medium which works for them in outlets like Dischem, which stock a wider selection of the Piz Buin range. We like to think of the trolleys as walking billboards in complementary environments, a tailored strategy to drive sales,” says Storm Ackerman, general manager for Icon Media.
