Primedia Lifestyle, which specialises in shopping centre marketing campaigns, recently launched an interactive new feature, PrimeStudio KZN, as a means of extending what it says is already a success in Gauteng, Cape Town, Mpumalanga and Transkei, through to the East Coast. The company is headed by creative guru Mark Powell and offers through-the-line solutions that include brand development and strategic positioning, with the aim to encourage greater one-on-one interaction between shopping centre marketers and the design teams in the region. PrimeStudio KZN will be housed at Gateway Theatre of Shopping and will not only service Gateway, but other centres within the province.
