FMCG In brief South Africa

New ice cream from Magnum

New ice cream from Magnum

In March 2012, Magnum will launch its second ice cream in the Chocolatier Collection range, the new Magnum Biscotti - a vanilla ice cream with a hint of almond flavour, coupled with rich chocolate ice cream, covered in milk chocolate and biscuit pieces. To promote this and its other products, the company is holding a competition, culminating in the Magnum Pleasure Hunt on 29 June 2012 in Johannesburg. The first prize is an Audi A3. To enter, buy any specially marked Magnum pack, SMS the unique code on the stick to 35650. SMSes cost R1.50 (free SMSes don't apply). Alternatively, enter online at www.facebook.com/Magnum.

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