FMCG In brief South Africa

Smirnoff premix brings bar quality home

Smirnoff recently launched a new drinks innovation that will make at-home entertaining more convenient than ever this summer. It has mixed and boxed two of the branded vodka mixer favourites, namely vodka & ruby orange juice and vodka & cranberry juice in a 1.5 litre box at 6.4% ABV. It is now possible to have bar-quality, expertly mixed drinks at home, or at a braai, party or picnic. For more information, go to www.facebook.com/SmirnoffSA.

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