Marketing & Media In brief South Africa

New lineup for Umhlobo Wenene FM

As part of its strategy to reach five million listeners, Umhlobo Wenene FM has reshuffled its on-air personalities. Luyanda 'Luks' Gidane, currently on the afternoon drive show, will now takeover the midday show as a producer with immediate effect. Nonala Tose will now be the full time co-host of the show, as it moves from Cape Town to Johannesburg. Mthobeli August, known as KCI, will present the afternoon drive, with co- host Zizo Beda. Bongani Nqiqi will remain as the producer of the afternoon drive. Both shows will be produced live from SABC Auckland Park, Monday to Friday. The station currently has 4.6 million listeners.

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