MasterDrive, an advanced driver training company, has selected the PocketMedia Solutions' Changer, an interactive marketing and communication tool that has a front cover displaying one message and a second when a tab is pulled, to drive home the importance of wearing safety belts. The Changer depicts a child standing on the front seat of a car, not wearing a safety belt, and asks the question, 'What's the impact?' When the tab is pulled, the target audience is faced with the shocking image of what can befall the child if an accident happens. The message is clear, 'Your child's life is in your hands'.
