The new magazine for parents of kids aged 4 - 12, Your Child, has gone from quarterly to alternate monthly. "We've had an extremely enthusiastic response from readers," says editor Kate Sidley. "The magazine fills a very real gap... The only complaint from readers is that they have to wait too long for the next issue!" MD Liezl de Swardt adds, "Your Child has also been well supported by advertisers, who recognise its ability to deliver an important niche - affluent, trend-setting parents of young children. Our advertising support has gone from strength to strength and we now have enough support to increase our frequency."
