FMCG In brief South Africa

Jimmijagga heads for the Table

Jimmijagga heads for the Table

Following the launch of jimmijagga in Gauteng at the end of 2011, KWV is now rolling out its first ready-to-drink (RTD) to the rest of the country - starting with Cape Town. Capetonians can now enjoy jimmijagga fusion wine spritzers available in white, rose and red, which are based on a base of light, refreshing wines infused with lemon, melon and plum flavours. With its low 4% alcohol content, it is a lighter RTD alternative. They are easily identifiable as each variant has its own Polaroid labelled 275ml glass bottle and they come in a four-pack or in a case of 24.

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