The free electronic handbook 101 ways to get the best out of Radio Advertising is available as a 6MB download from the publishers, the Radio Advertising Bureau (RAB). It acknowledges that it has enlisted the help of advertisers, marketers, media planners, strategists, buyers, creative experts and just about everyone who shares its passion for radio to create these insights on how to make the most effective and creative use of the medium. Go to www.rab.co.za/downloads/101-handbook/ to download. For a hard copy, email or contact Zama on tel +27(0) 11 325 4935.
