Digital ups retail relevancy - 19 Jun 2017

It's been widely documented, technology allows business to better understand their customers and deliver products, services and communication in line with what the customer wants. It could be argued that the new age of retail is very much digital first.

Dion Chang and Sue Morris from Flux Trends state that technology is paving the way to a retail future that we have not even begun to imagine yet. Read their forecasts of the most prominent digital innovations to hit the industry. Spoiler alert: 2017 is the year of the drone!

Using the power of digital to improve its customer rewards offering, consumer goods giant Unilever has launched Wuhu, a mobile coupon and rewards site where shoppers get vouchers (and data!) delivered to their phone entitling them to savings on a particular product.

Getting technical, Acceleration's Colleen Rose explains how beacon technology can blend digital with the physical and deliver a truly data-driven customer experience.

In light of #YouthMonth and because we all to need read a feel-good story at the start of a week, don't forget to read how Coca-Cola Beverages South Africa's Bizniz in a Box initiative is helping to turn the tide against youth unemployment by training young people to set up and manage thriving businesses in their communities.

Lauren Hartzenberg
Retail Editor: Bizcommunity.com