Top company and news stories 19 February 2018 - 19 Feb 2018By Leigh AndrewsIn #FairnessFirst, I look at how we're transforming Hollywood and finally making modern movies in 2018 while also chatting to Nathan Reddy of Grid Worldwide about the Loeries' 40-year logo and branding refresh Danette Breitenbach reports on impact of the integration of Y&R and Native VML, with comment on 'conducting the orchestra' from VML global CMO Beth Wade; shares insights from the first Publisher Audience Measure Survey (Pams) release by the Publisher Research Council and analyses ABC Q4 2017, with customs the biggest loser in magazines, and losses across the board for newspapers Juanita Pienaar reports back with Olivier Robert-Murphy's key marketing, media and music trends for 2018 from the UMGB Africa launch Jessica Tennant talks to Brent Spilkin about WTF, an exclusive new course running through Vega for freelancers; unpacks the launch of Fort Review's second edition, this time a nine-part video series; and interviews this week's #Newsmakers: Brendan Cooper of New Media's internal communications division; Masego Motsogi on being part of the magic at Grid; and TBWA's Carl Willoughby Caxton and Independent Group have been fined for colluding on advertising prices Creative Circle membership will now include freelancers and startup agencies Leigh Andrews | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
