What it really means to succeed with the new generation - 23 Nov 2015By Leigh Andrews
But the focus on social and digital media isn't all about youth. While they're definitely important, you need to keep your focus broad. Veli Dlamini elaborates on this topic by writing about killing competition through brand relevance, especially for all those brands looking to target the youth and unintentionally aiming for the 'cool factor' above all else. Lastly, in my last feedback session from last week's [AfricaCom] conference, I share the good news that YouTube is taking Africa offline, in meeting the goal of making video more viewable on the continent. One such feature lets South Africa, Nigeria, Kenya and Ghana watch videos in periods of low or no internet connectivity. Here's to the truly digital future! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
The winners of the 3rd Annual 2015 
