Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...
Juanita Pienaar 30 Aug 2017
Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...
Juanita Pienaar 29 Aug 2017
Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...
Jessica Tennant 19 Aug 2017
First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...
Jessica Tennant 18 Aug 2017
It has been reported that more than one billion TV viewers from across 190 countries witnessed Miss Angola, Leila Lopes, being crowned Miss Universe 2011 on Tuesday 12 September 2011, in Brazil - a victory that got Facebook users brimming with joy and pride, as the continent rejoices amid the Kenya fuel tank fire and Zanzibar ferry disaster that killed over 100 and 200 people, respectively.
Issa Sikiti da Silva 13 Sep 2011
From a sleeping giant disabled by the ghosts of war, socio-political intolerance, neo-colonialism and human exploitation, Angola has risen to become one of Africa's emerging economic heavyweights and is now at a crossroads of history. Research shows that BRICS - Brazil, (the main culprit), China, India, and lately South Africa and to a minor extent Russia - feature strongly in the list of countries that are driving Angola's rise to the riches.
Issa Sikiti da Silva 24 Aug 2011
South Africa, the continent's largest economy and ranked 32nd globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria.
Issa Sikiti da Silva 9 May 2011
SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.
Issa Sikiti da Silva 9 May 2011
The deadly attack late last week on the bus carrying Togo national team in Cabinda, Angola, has fuelled Afro-pessimism in the West and raised concerns about South Africa's ability to host a secure 2010 FIFA World Cup, but the country's authorities remain confident that all will be well and end well.
Issa Sikiti da Silva 11 Jan 2010