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Mobile to drive BI this year
[Ayanda Dlamini] Mobile is top of the big four influencers of BI change across Africa this year. The massive growth in mobile across Africa is driving resurgence in business intelligence (BI) growth, as executives across the continent see the value of having relevant, updated data at hand at all times. 29 Apr 2013 12:53
Analysing the CRM needs of a midsize business
[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow? 2 Apr 2013 11:24
A mobile Africa: innovation is key
[Dr KF Lai] 2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013. 21 Feb 2013 11:07
Mobile and digital trends in 5 African countries: a cultural interpretation
[Marcela Ospina] This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures. 7 Feb 2013 12:15
[2013 trends] Africa's dynamic markets
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20
[2013 trends] Out-of-the-box branding
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33
[2013 trends] SA's youth trend-o-meter
[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30
[2013 trends] Africa poised for a great future
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39
[2013 trends] Africa finding its own solutions using mobile tech
[Dr KF Lai] There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand. 25 Jan 2013 10:57
New appointments at Scanad Nigeria
[Carole Kimutai] Rufai Ladipo has been appointed as the new chief executive officer of Scanad Nigeria Limited, the newest subsidiary of marketing services group of Scangroup Limited and partly owned by WPP. Fagbohun Abiodun Mesharck has also been appointed as head of media, while Kenyan Sameer Ambegaonkar has been appointed as managing consultant. The appointments are aimed at supporting the company's growth and expansion strategy in Nigeria. 30 Oct 2012 12:23
Nigeria frets over Kenya ICT
[Duncan McLeod] TechCentral wraps up the week's major technology news from around the African continent. 21 Aug 2012 10:24
Branding lessons from the Olympics
[Donna Rachelson] The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games. 8 Aug 2012 13:09
Bailey quits Glo over salary dispute
[Duncan McLeod] Former Virgin Mobile SA CEO Steve Bailey has quit Nigeria's Glo Mobile after only a month on the job. Bailey resigned from Virgin at the end of May to take on the role of chief commercial officer at Glo, which is the second largest mobile phone operator in Nigeria after MTN. 18 Jul 2012 11:00
[BFMA 2012] Digital technology proves to be the next money maker
[Carole Kimutai] Day 1 of the Broadcast Film and Music Africa (BFMA) conference opened with a house full. The two day conference, under the theme "Innovation, investment and partnerships for local content and service excellence" takes place at the Oshwal Centre, located in the Nairobi Central Business District, Kenya. 11 Jul 2012 09:51
[Executive Check] Partnerships are critical for success in Africa's PR industry - Arcay
[Walter Wafula] Global public relations and communications firm, Burson-Marsteller recently acquired a controlling stake in Johannesburg-based Arcay Communications. Founder and chairman of Arcay Burson-Marsteller, Robyn de Villiers speaks about the partnership and succeeding in Africa's PR industry. 3 Jul 2012 14:52
The role of email marketing in the multi-channel evolution: Part 1
[Wikus Engelbrecht] Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action. 21 Jun 2012 14:31
10 tips on how to do email marketing right
[Wikus Engelbrecht] Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment. 18 Jun 2012 12:44
Wasace super cable: more details emerge
[Duncan McLeod] The company behind the planned 40Tbit/s Wasace cable [David Ross Group] says the African leg of the submarine system will be ready for service in early 2014. And it's coming to SA. 11 May 2012 09:39
All set as BB StarGame housemates are revealed
[Gregory Gondwe] MultiChoice Malawi has announced that all is now set for the Big Brother StarGame which aired last night, 6 May 2012, on AfricaMagic Entertainment and DStv Channel 198. 7 May 2012 10:52
Reuters makes final call for KSM Awards, announces seminar
[Walter Wafula] Thomson Reuters, the global news and information company has made the final call for entries to the 2012 Kurt Schork Memorial (KSM) Awards which will take place in London in November, and made the announcement of a seminar on reporting on terrorism and global security. 3 May 2012 11:41
SA's giant new sub-sea cable is here
[Duncan McLeod] The 14 000km West African Cable System (WACS), the first new sub-sea telecommunications cable along Africa's west coast since Sat-3 was launched 11 years ago, will be launched officially in about a month's time. 13 Apr 2012 10:20
Ugandans get free access to Wikipedia
[Walter Wafula] Ugandans who subscribe to Orange Uganda's network can now access Wikipedia for free, according to the company publicist, Patience Tindyebwa. 4 Apr 2012 13:51
Africa Magic rebrands
[Gregory Gondwe] MultiChoice Malawi has announced the rebranding of Africa Magic channels on DStv that they signposted earlier this month. 26 Mar 2012 13:34
German institute to equip journos with digital journalism skills
[Walter Wafula] African journalists in need of digital reporting skills have an opportunity to acquire them through the Intajour Fellowship Program which kicks off in September this year. This follows the call for applications for the fellowship programme by the International Academy of Journalism (IAJ) in Germany. 23 Mar 2012 09:51
Listen before you jump into social, says Diane Charton
[Herman Manson] Acceleration Media is an old hand at the digital media game. It was launched as a specialist online media company more than 12 years ago, at a point in time when everybody was talking about the potential of online media but when advertisers were not nearly as invested in the medium as they are today. 19 Mar 2012 10:55
Get set for the .africa gold rush
[Craig Wilson] Africa looks set to get its own generic top-level domain, .africa, in 2013 if the International Corporation for Assigned Names and Numbers (ICANN) gives the go-ahead, which looks likely. The creation of the new domain could set off a gold rush and create headaches for businesses wanting to protect their brands. 29 Feb 2012 09:48
BBA 7 brings double housemates
[Gregory Gondwe] Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family. 25 Jan 2012 13:24
Multichoice overwhelmed with Big Brother response
[Gregory Gondwe] Multichoice Malawi says it has been overwhelmed with interest that Malawians are showing soon after the announcement of the seventh season of Big Brother Africa. 16 Jan 2012 10:30
CPJ report: 52 journalists jailed in Africa
[Theresa Mallinson] There are currently 52 journalists imprisoned in Africa, in nine countries. More than half the jailed journalists are held in that scourge of media freedom - Eritrea. The most disturbing news to come out of CPJ's recent report on journalists behind bars, is that the trend of imprisoning journalists - often on trumped-up charges - has seen a sharp increase over the last decade. 12 Dec 2011 10:05
Africa's five major trends for potential growth
[Issa Sikiti da Silva] Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011. 7 Oct 2011 09:56

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