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Although price matters, brand reputation is important for low-cost vehicle purchases - Ipsos
Although price matters, brand reputation is important for low-cost vehicle purchases

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect.

Issued by Ipsos 17 Sep 2014 10:42

Ipsos study puts SA motor industry in very good light - Ipsos
Ipsos study puts SA motor industry in very good light

Ipsos South Africa (part of the second largest survey-based market research company in the world), and its 12 local syndicate members representing 18 brands, have announced both the 2014 product quality and customer experience (service received when purchasing or servicing) awards at the same time. Previously the results were announced separately.

Issued by Ipsos 28 Aug 2014 11:35

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