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ABF Annual General Meeting a success

The ABF's 44th AGM was successfully held on the 7th April at Draft FCB's offices in Sandton. The Executive Committee conducted all affairs within a short space of time, with the publicly released annual report reflecting a more promising year ahead.

Issued by Advertising Benevolent Fund 17 Apr 2014 14:11

Zinto embarks on branded entertainment drive over the Easter period

For the ninth consecutive year, the Zinto Marketing Group (Zinto) will drive a series of interactive activations over the Easter weekend during the Zion Christian Church pilgrimage in and around Polokwane, Limpopo. The campaign intends to reach over six million commuters over a four-day period and is targeted at the main consumer market.

Issued by Zinto Activation Group 17 Apr 2014 14:02

Personification of brands - how are marketers using digital media to tell their story?

As all marketers know, a strong and powerful brand feels like a person coming to life. It has a voice, a personality and nuanced characteristics. But the first wave of digital advertising opportunities did little to support brand personification. Targeting was crude and clumsy, creativity limited by technology, talent and imagination and it was all about click, click, clicks (and unfortunately still is for some!). Brand marketing remained in the realm of TV, radio, print and outdoor.

Issued by Exponential 17 Apr 2014 13:37

It's champ time with the Blackball Premier League playoffs

South Africa's biggest consumer show is proud to host the masters of the felt in a Premier League showdown of ball-cracking proportions.

Issued by The 2014 Rand Show 17 Apr 2014 12:30

Brand inc empowers women through the Dawn Day Spa 2014 campaign

Brand inc's partnership with the Dawn brand began in 2012 when Brand inc conceptualised and rolled out the first Dawn Day Spa - a double-decker bus that was converted into a mobile Dawn beauty spa. Its purpose was not only to build awareness of the newly packaged and stylish enhancements of the brand but also to revive lapsed consumer interest and brand loyalty of what has always been SA's most trusted and well-known body lotion and cream.

Issued by Brand inc 17 Apr 2014 12:02

Promotions and new appointments at Mortimer Harvey

Mortimer Harvey has promoted two staff members, appointed eight new staff members and accepted two graduates from the Maharishi Institute into the agency's Learnership Programme.

Issued by Mortimer Harvey 17 Apr 2014 08:45

Give your piece a chance with a Biz Press Office

According to ongoing research by UK-based CMO institute, confidence in the effectiveness of content marketing is spurring 60% of marketers to devote increased budgets to this form of promotion year-on-year. Here's why content marketing should be an integral part of a communications campaign strategy.

Issued by Bizcommunity.com 16 Apr 2014 15:18

Hg80 welcomes Muzi Kuzwayo to the team

Marketing mastermind and best-selling author, Muzi Kuzwayo, recently joined the Hg80 team as Strategic Director and full partner in the business. Bringing a host of experience and expertise to the table, Muzi promises to strengthen and extend the agency's current offerings, especially in terms of strategy and PR.

Issued by Hg80 16 Apr 2014 15:02

Recipe of an award-winning radio advert - Crickley Dairy

Crickley Dairy's advert was announced as Radio Advert of the Year at the 2014 MTN Radio Awards that was hosted at the Sandton Convention Centre on Saturday, 12 April.

Issued by Algoa FM 16 Apr 2014 14:52

Climb higher or jump off: why senior managers can't stagnate

Research shows that although executives and senior managers may have had the right skills to climb the ladder, unless they are constantly developing new skills they'll soon fall down.

Issued by UCT Graduate School of Business 16 Apr 2014 14:41

A glimpse into the Small Business Growth Conference [video]

The Small Business Growth Conference is set on reviving the value of building sustainable South African business communities where knowledge is shared and space for synergy is created. From keynote presentations to exhibitions and on-site consultations, the conference provides small business owners with one-on-one access to expert advice fromtop business leaders.

Issued by Living Your Brand 16 Apr 2014 14:31

Webby Awards announces NATIVE VML as Honouree

NATIVE VML has been announced as Honouree at this year's 18th Annual Webby Awards, an award ceremony for excellence on the internet presented annually by The International Academy of Digital Arts and Sciences.

Issued by NATIVE VML 16 Apr 2014 14:12

Successful marketing strategies need top-level support

The companies we work with tend to be innovative, young and hungry tech companies that are committed to reaching the next step in their growth phase. They value the role marketing can play in helping them achieve this goal. But so often there's a disconnect between the intended importance of marketing and the day-to-day investment of time and energy needed from senior management to make this cooperative process work. Marketing strategies with budgets signed off too often get lost in a filing cabinet or obscure desktop folder, and by the end of the campaign period no one can even remember what was planned.

By Judith Middleton, Issued by Duo Marketing 16 Apr 2014 14:01

eNCA Broadcast News Bootcamp

SA's first and most watched 24-hour news channel wants you for its television news graduate program.

Issued by e.tv 16 Apr 2014 13:50

Inspiring cuisine at the SA Chefs Theatre

It's showtime at the Rand Show, which means it's "Gourmet time" in Hall 6, the venue for the crowd-pulling SA Chefs Theatre, powered by the culinary might of the South African Chefs Association (SACA).

Issued by The 2014 Rand Show 16 Apr 2014 13:12

Rice has his finger firmly on the pulse of TNS's automotive division

Well-known automotive research expert, Richard Rice, now brings his significant skill set to the team at TNS South Africa and heads up the research company's automotive division.

Issued by TNS South Africa 16 Apr 2014 11:01

The top 20 Best Liked Ads for 2013

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not.

Issued by Millward Brown 16 Apr 2014 10:21

Mobile Marketing Association South Africa Internship Programme

The Education and Training Committee would like to use the Internship Programme to attract (and possibly retain) diligent and enthusiastic educated talent to the Mobile Marketing Association Members. We strongly believe that the best way to grow the mobile marketing industry would be to introduce these recent (and existing) scholars into the fold of our members to ensure a quick and responsible learning curve for the technologically advanced youth, taking into account best practices when creating any and all mobile marketing initiatives.

Issued by Mobile Marketing Association 15 Apr 2014 15:08

Global Access and The Today Show

The Oscar Pistorius trial has been the hottest topic this past month in South Africa and even to the world at large. Global Access was privileged enough to play a small part in the debate by having managed the live interview of June Steenkamp - mother to late Reeva Steenkamp - for The Today Show in the USA. The Today show is part of NBC News and has a viewership of over seven million people.

Issued by Global Access 15 Apr 2014 14:35

JSE unveils a new brand identity

Interbrand Sampson De Villiers partnered with the JSE to create a new image for the world-class African exchange

Issued by Interbrand Sampson De Villiers 15 Apr 2014 14:18

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