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The Clover Little Big Cook Off delivers big results - 7 Different Kinds of Smoke
The Clover Little Big Cook Off delivers big results

Due to the resounding success of the first season of the Clover Little Big Cook Off, as well as the outstanding ROI achieved, Jozi integrated agency 7 Different Kinds of Smoke (7DKS) is once again bringing the hit cooking show to screens across SA. With an average sales increase of 11% on total dairy sales over the call to entry phase, despite concurrent price increases, and a total ROI of 381% on media spend; 7DKS' Clover Little Big Cook Off campaign proves once again that a unique entertainment approach can contribute significantly to the bottom line of South Africa's leading brands.

Issued by 7 Different Kinds of Smoke 24 Nov 2014 13:35

Primedia Outdoor makes a happy return - Primedia Outdoor
Primedia Outdoor makes a happy return

Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners.

Issued by Primedia Outdoor 24 Nov 2014 13:15

SA Youth Marketing Expo 2015 - Branded Youth
SA Youth Marketing Expo 2015

The SA Youth Marketing Expo will be held at the Sandton Convention Centre from 28 to 30 August 2015.

Issued by Branded Youth 24 Nov 2014 13:05

Judy Kriel shows everyone who is the coolest at this year's Pendoring Advertising Awards - Pendoring
Judy Kriel shows everyone who is the coolest at this year's Pendoring Advertising Awards

Judy Kriel wanted to capture the true essence of being cool with her entry for this year's Pendoring Advertising Awards and in the process she bagged the coolest prize of all - Overall Student Winner at the 2014 Pendoring Advertising Awards.

Issued by Pendoring 24 Nov 2014 12:40

Desiree Gullan
The value of social interactions - decoded

In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these platforms can play in a broader communications strategy.

By Desiree Gullan, Issued by Gullan&Gullan 24 Nov 2014 12:02

Customer Experience 2.0: The Next Chapter in Customer Experience Innovation
Customer Experience 2.0: The Next Chapter in Customer Experience Innovation

Customer Experience World returns to Johannesburg on 10 and 11 March 2015 for its fourth year. The event will build on its previous success, bringing the same mix of excellent speakers, interactive sessions and practical next steps on how organisations can improve the customer experience.

Issued by The Focus Group 24 Nov 2014 11:28

Sunu of Egg Films directs new Vodacom 'Phone Whisperer' - Egg Films
Sunu of Egg Films directs new Vodacom 'Phone Whisperer'

To continue what has been a busy and exciting year for Sunu working on large scale productions for the Castle Boucher Rhino legacy, Discovery Insure, SA Tourism, Black Label, and Vodacom. Sunu recently directed the new commercial for Vodacom through Ireland Davenport. The ad is a charming story about a young boy who seemingly has the power to make magical things happen for his friends on their phones. Working to a very tight deadline, the challenge for Sunu was not only to manage the full cast of mostly children but ensuring that their performances were nuanced and that every moment added to and enhanced the narrative. Another important aspect to give the young hero some swag was the music, which also worked towards creating a great summer feel for the brand.

Issued by Egg Films 24 Nov 2014 10:49

Interruptive marketing is dead - Gloo
Interruptive marketing is dead

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there's far more radical change to come. Change that will directly affect the way agencies and brands work together to answer the needs of the digitally enabled consumer. What I'm expecting to see is a dramatic redefinition of marketing and the role of the marketing professional.

By Pete Case, Issued by Gloo 24 Nov 2014 09:54

NF Branding launches Black Friday with 50% discount on selected products
NF Branding launches Black Friday with 50% discount on selected products

From 24-28 November 2014 South Africans will have the opportunity to secure selected NF Branding products at a 50% discount. NF Branding (Pty) Ltd, today the largest branding house in the southern hemisphere, offers a full range of indoor and outdoor branding products. Its clientele includes the largest brands on the African continent and became the local favourite within the market with its strategy to only sell what it produces within its own factories. Nothing is outsourced or imported.

By Aydonne Samuels, Issued by National Flag & Branding 24 Nov 2014 09:09

Dancing with design that is deeply rooted in tradition - Berge Farrell
Dancing with design that is deeply rooted in tradition

Packaging design specialist Berge Farrell's winning partnership with SABMiller launches what is set to become another African icon in the world of beer.

Issued by Berge Farrell 21 Nov 2014 11:32

Rights and clearances - How to cut through the red tape for use of those special shots - Greatstock
Rights and clearances - How to cut through the red tape for use of those special shots

Clearances are a vital part of the creative production process involving special third-party elements such as stock footage - ensuring that a piece of work can be used without infringing on the rights of others. Knowing where to find that special shot of a sporting, celebrity or famous figure and then negotiating the necessary rights, can be a daunting task. But with the help of international stock footage company, Greatstock, obtaining clearances from rights holders for the commercial use of their images and footage, is stress-free.

Issued by Greatstock 21 Nov 2014 11:03

Recreating African folklore tales with life-size puppets, digital imagery and Embassy/Snap Pictures - Embassy & Snap Pictures
Recreating African folklore tales with life-size puppets, digital imagery and Embassy/Snap Pictures

After a rather serendipitous chain of events in May 2014, through-the-line advertising agency Twyne approached us at Embassy/Snap Productions to help them with an upcoming event. The brief was straightforward: help conceptualise, develop and produce content for the 10 year anniversary celebrations for Regiments, a company specialising in capital markets, investments and real estate, assisting the public sector to effectively roll out on their infrastructure mandates. Fair enough.

Issued by Embassy & Snap Pictures 21 Nov 2014 10:40

Jackal Berry MTB Challenge 2014 - BMi Research
Jackal Berry MTB Challenge 2014

The fourth Jackal Berry MTB Cycle Challenge is set to hit the dirt tracks from 28-29 November, with riders and sponsors hoping to raise R200,000 for the Ubuhle Day Care and Development Centre in Bronkhorstspruit.The money raised at this year's cycle challenge will go towards the building of a classroom for the 2015 Grade 7 pupils.

Issued by BMi Research 21 Nov 2014 10:21

Tips for improved targeting - DQ&A Media Group
Tips for improved targeting

How to be relevant

By Saskia Delfgaauw, Issued by DQ&A Media Group 21 Nov 2014 09:38

ChiChi makes Unilever SA's Shield Deo Drive campaign go viral - Justpalm
ChiChi makes Unilever SA's Shield Deo Drive campaign go viral

The South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers.

Issued by Justpalm 21 Nov 2014 08:08

POV: Yahoo acquires BrightRoll - Mindshare South Africa
POV: Yahoo acquires BrightRoll

Mindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.

Issued by Mindshare South Africa 21 Nov 2014 07:46

Once again Damelin voted outstanding college and training institution in the City of Tshwane - Damelin
Once again Damelin voted outstanding college and training institution in the City of Tshwane

Damelin has darted its way to success once more within the education sector after receiving their second Silver Arrow Award among outstanding colleges and training institutions at the PMR Africa Awards in Pretoria and surrounding areas on Monday, 10 November 2014.

Issued by Damelin 21 Nov 2014 07:18

Optimize guest speakers at Soccerex African Forum - Optimize Enhancing Effectiveness
Optimize guest speakers at Soccerex African Forum

Soccerex has established itself as a global leading conference, bringing together the business of football. At a recent edition held in Durban, Optimize was asked to speak at this prestigious event attended by the world and the continent's leading footballing brands.

Issued by Optimize Enhancing Effectiveness 21 Nov 2014 06:57

Global meets local in the ideal structure - Mindshare South Africa
Global meets local in the ideal structure

International success requires a realistic assessment of local strengths and holding regions accountable.

By Nick Emery, Issued by Mindshare South Africa 20 Nov 2014 13:02

Distracted driving is a lethal risk on SA's roads - Cellfind
Distracted driving is a lethal risk on SA's roads

Drivers who allow themselves to be distracted by their mobile phones vastly increase their risk of becoming involved in a motor vehicle accident.

Issued by Cellfind 20 Nov 2014 13:01

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