Packaging design specialist Berge Farrell's winning partnership with SABMiller launches what is set to become another African icon in the world of beer.
Issued by Berge Farrell 21 Nov 2014 11:32
Clearances are a vital part of the creative production process involving special third-party elements such as stock footage - ensuring that a piece of work can be used without infringing on the rights of others. Knowing where to find that special shot of a sporting, celebrity or famous figure and then negotiating the necessary rights, can be a daunting task. But with the help of international stock footage company, Greatstock, obtaining clearances from rights holders for the commercial use of their images and footage, is stress-free.
Issued by Greatstock 21 Nov 2014 11:03
After a rather serendipitous chain of events in May 2014, through-the-line advertising agency Twyne approached us at Embassy/Snap Productions to help them with an upcoming event. The brief was straightforward: help conceptualise, develop and produce content for the 10 year anniversary celebrations for Regiments, a company specialising in capital markets, investments and real estate, assisting the public sector to effectively roll out on their infrastructure mandates. Fair enough.
Issued by Embassy & Snap Pictures 21 Nov 2014 10:40
The fourth Jackal Berry MTB Cycle Challenge is set to hit the dirt tracks from 28-29 November, with riders and sponsors hoping to raise R200,000 for the Ubuhle Day Care and Development Centre in Bronkhorstspruit.The money raised at this year's cycle challenge will go towards the building of a classroom for the 2015 Grade 7 pupils.
Issued by BMi Research 21 Nov 2014 10:21
The South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers.
Issued by Justpalm 21 Nov 2014 08:08
Mindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.
Issued by Mindshare South Africa 21 Nov 2014 07:46
Damelin has darted its way to success once more within the education sector after receiving their second Silver Arrow Award among outstanding colleges and training institutions at the PMR Africa Awards in Pretoria and surrounding areas on Monday, 10 November 2014.
Issued by Damelin 21 Nov 2014 07:18
Soccerex has established itself as a global leading conference, bringing together the business of football. At a recent edition held in Durban, Optimize was asked to speak at this prestigious event attended by the world and the continent's leading footballing brands.
Issued by Optimize Enhancing Effectiveness 21 Nov 2014 06:57
Hive's Content Queen, Rebecca Fuller Campbell, has returned from a whirlwind trip to MIPCOM in Cannes, where she met with a host of international broadcasters and distributors.
Issued by Hummingbird Group 20 Nov 2014 12:36
There is a longstanding, false perception that exists around the subject of caravanning in South Africa. This perception is that caravan holidays are outdated, bland and for people that "cannot afford to holiday any other way". This could not be further from the truth however and Campworld, South Africa's foremost caravan and camping retailer, is setting out to show South Africans just how far from the truth this perception is.
Issued by 34 20 Nov 2014 11:37
"Just on two million South African consumers now have Augmented Reality on their smart- phones through the MyVodacom app..."
Issued by Integrat 20 Nov 2014 10:04
Packaging and labelling forms part of the marketing mix of a product as it affects the buying decisions of consumers. In order for manufacturers to stay competitive in this environment, they need to look at more innovative ways to display and change up their look and feel of the presentation labelling of products.
Issued by Pyrotec 19 Nov 2014 17:02
"Nelly There" is a fundraising concept to assist Nelly Zitha, the wheelchair-bound receptionist at Primedia Outdoor, pay for essential physiotherapy not covered by medical aid.
Issued by Primedia Outdoor 19 Nov 2014 16:22
Ever since the dawn of the so-called "digital marketing revolution" this new medium has represented a new, alternative way of reaching consumers and driving engagement with brands. As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed.
With taxi commuters making up 69% of the South African workforce (source), they are a driving factor in our economy, not to mention a large representation of the SA consumer market.
Issued by Interact RDT 19 Nov 2014 15:57