Act II popcorn has dared to be brave and allowed the Volcano creative team to go full monty, and be as immeasurably "out-of-the-box" as one can be, when conceptualising the TVC for Act II's new product. A market stalwart, Act II has always been South Africa's most popular Microwave Popcorn brand, with millions of South Africans reaching for Act II as their choice companion for at-home movies.
Issued by Volcano 24 Apr 2014 14:34
M&C Saatchi Africa opened its doors in February 2013 under the leadership of Rick de Kock. At the end of March, Rick will depart M&C Saatchi Africa to join Barclays as head of marketing and communications Africa division.
Issued by M&C Saatchi Abel 24 Apr 2014 13:57
Willowbridge College's vision is to revolutionise the understanding, implementation and delivery of world-class education, in all aspects within the UK school and FE college framework in earmarked countries in sub-Saharan Africa via our live stream virtual classroom - 21st century education.
Issued by Willowbridge College 24 Apr 2014 13:52
The Saarf All Media and Products Survey (AMPS) has been conducted in South Africa since 1975. Over the past 40 years, the survey has continuously evolved and expanded, keeping pace with the rapid change and development in local media and consumer landscapes. It remains the backbone of local market research due to its all-inclusive nature, but this primary strength can be daunting - especially for time-stressed marketers who are faced with an overload of market research and the resulting analysis paralysis.
Issued by Habari Media 24 Apr 2014 13:33
The long anticipated Eco Ranger competition judging event took place at HDI Youth Marketeers' Head Office in Johannesburg on the 22 April 2014. This date also marks World Creativity Day on the global calendar. Members of the Pikitup and Ogilvy PR teams were invited to an afternoon of identifying the top entries in the Pikitup Eco Rangers school competition.
Issued by HDI Youth Marketeers 24 Apr 2014 12:24
Key note address by the chairperson of the portfolio committee on communications, S.E Kholwane, on the occasion of the Media Literacy event.
Issued by MDDA 24 Apr 2014 11:40
For any campaign, agencies and clients should focus on the marketing objectives and develop strategies to best implement and achieve their goals, suited to their marketing budget. The question is however, what and whose goals are being achieved?
Issued by Powerhouse Advertising 24 Apr 2014 11:09
Following digital successes for other client publications, New Media Publishing brings the latest issue of Ackermans Club magazine to life using the power of augmented reality (AR).
Issued by New Media 24 Apr 2014 11:06
It's been five days of non-stop action since the Rand Show opened its gates on Friday, 18 April... five days of great entertainment and family fun. If you're still deciding whether or not you'll be getting your share of the Rand Show action this year before it all ends on Monday, 28 April, just check out what some of the Rand Show's visitors have had to say about South Africa's biggest consumer show:
Issued by The 2014 Rand Show 24 Apr 2014 10:42
When South Africa's premier triple-refined, pure sunflower cooking oil, Sunfoil, announced its sponsorship of test cricket in South Africa in 2011, they certainly turned heads. Over the past three years its sponsorship awareness levels have grown significantly and now the brand is making waves on social media site Twitter.
Issued by 34 24 Apr 2014 10:13
Images have become more important when it comes to generating traffic to websites. Image search engines and social media platform like Google Images, Pinterest, Tapiture, Twitter and Facebook all use images. By optimising images for these sites, the amount of traffic leading to your website will increase along with the brand awareness. When searching for keywords, images are now displayed on the search engine result pages.
Issued by 360eight 24 Apr 2014 09:29
In the early 2000's, online retail threatened the "bricks & mortar" stores with extinction. The talk was of being "Amazoned", meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant.
By Kevin Lourens, Issued by NATIVE VML 23 Apr 2014 13:23
Learning how to use social media is crucial to business in the 21st century. Find out how at the ITWeb Social Media Summit 2014.
Issued by ITWeb 23 Apr 2014 13:21
Popular Mechanics leads its readers in a new direction this month with the publication of a hands-on article about home brewing, explaining how an apparently simple concoction of water, grain, hops and yeast is transformed - with a little help from nature - into something rather special.
Issued by Popular Mechanics 23 Apr 2014 12:59
Weekends on Good Hope FM have seen some exciting changes with new shows and faces taking to the airwaves. On Friday and Saturday evenings (18:00 - 22:00) listeners can now tune in to the ultimate party experience for four hours of undiluted music and live DJ mixes with legendary club DJ, Dr Jules on his new show 'Dr's in the House'. Another addition to the Good Hope FM team and new to the weekend breakfast slot is EBI who is now presenting the 'Weekend Breakfast Show' on Saturday and Sunday mornings (06:00 - 09:00).
Issued by Good Hope FM 23 Apr 2014 12:33
2014 is fast becoming a dream year for SABMiller's much loved Hansa beer brand.
Issued by Berge Farrell 23 Apr 2014 12:16
The innovation hub at TNS South Africa is constantly working on finding new avenues for collecting and analysing data in ways that add real value to the company's clients. The creation of a dedicated team, headed up by Director of Innovation, Ansie Lombaard, means that players on this team can move faster to develop new ideas, while managing risk more effectively in order to future-proof the business.
Issued by TNS South Africa 23 Apr 2014 11:41
The Wedding Expo Cake Challenge sponsored by Philips and Yuppiechef was once again a great success and we are very pleased to announce the winners.
Issued by The Wedding Group 23 Apr 2014 11:40
Tungsten again, having built in Buenos Aires, designed and built the new-look Neustar exhibition in Raffles Centre, Singapore.
Issued by Tungsten 23 Apr 2014 11:16
Chris Borain has been appointed Head of New Business at New Media Publishing, South Africa's leading multi-platform content marketing agency.
Issued by New Media 23 Apr 2014 11:06
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