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Moving Tactics employs EYE-Fi touch table technology to share Vodacom's VIP experience - Moving Tactics
Moving Tactics employs EYE-Fi touch table technology to share Vodacom's VIP experience

Guests visiting the Vodacom VIP Lounge were treated to a unique digital experience during the 2015 Cape Town International Jazz Festival.

Issued by Moving Tactics 24 Apr 2015 10:54

MTN's On Air Radio Conference: Growth of digital and radio's lunch money - Ornico
MTN's On Air Radio Conference: Growth of digital and radio's lunch money

Rivonia Boulevard was abuzz on Friday, 17 April 2015, with advertising industry heavyweights and radio legends like Jeremy Mansfield, Andy Rice, Treasure Tshabalala and Jenny Crwys-Williams rubbing shoulders. MTN's second On Air Radio Conference focused on some memorable but also difficult industry conversations, some questioning whether or not terrestrial radio stations were headed towards their demise.

Issued by Ornico 24 Apr 2015 10:43

Suzuki therapy hits the spot - Penquin Airtime
Suzuki therapy hits the spot

Penquin Advertising's TVC successfully showcases Suzuki's united offering

Issued by Penquin Airtime 24 Apr 2015 10:09

Destiny magazine celebrates the women leading the Africa rising narrative - Ndalo Media
Destiny magazine celebrates the women leading the Africa rising narrative

There is power in moving forward, regardless of the challenges. Africans continue to prove the naysayers wrong by being examples of the African proverb, "If you want to walk fast, walk alone, if you want to walk far, walk together." `

Issued by Ndalo Media 23 Apr 2015 19:47

No tender loving in tendering - Optimize Enhancing Effectiveness
No tender loving in tendering

I am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 23 Apr 2015 12:50

New Ad Exchange inventory controls account overview - DQ&A Media Group
New Ad Exchange inventory controls account overview

With this article we would like to give you a holistic overview on all the recent changes in the new Ad Exchange system. You have been receiving fragmented information on the new system and may possibly not have a general overview

By Sean Gibbs, Issued by DQ&A Media Group 23 Apr 2015 12:50

Panasonic is set to retake the South African electronics market - 'A Better Life, A Better World' - Hg80
Panasonic is set to retake the South African electronics market - 'A Better Life, A Better World'

Panasonic, one of the leading electronics companies in the world and the largest in Japan, is aiming to become a household name in South Africa once again, with a Panasonic product in every home.

Issued by Hg80 23 Apr 2015 12:06

Don't let your brand fade away - embrace the new rules of customer engagement! - Knowledge Resources
Don't let your brand fade away - embrace the new rules of customer engagement!

Customer engagement is no longer about isolated experiences - it's all about meaningful and ongoing dialogues. Brands that embrace the new approach will thrive, while those that don't will soon fade away!

Issued by Knowledge Resources 23 Apr 2015 11:38

Yahoo networking event 2015 - Wetpaint Advertising
Yahoo networking event 2015

Networking provides an avenue for both businesses and customers to connect on a whole new level that once was an estranged resource. Technology has been able to shape the way we connect and network around the world. Local has become global and global will someday be universal.

Issued by Wetpaint Advertising 23 Apr 2015 11:21

Magnetic Storm invests further in infrastructure - Magnetic Storm
Magnetic Storm invests further in infrastructure

Magnetic Storm has invested R2m in the largest truck-mounted crane and load bed trailer vehicle in the Eastern Cape and will be making this available for hire.

Issued by Magnetic Storm 23 Apr 2015 10:42

Exponential launches new video formats to provide single brand experience across multiple screens - Exponential
Exponential launches new video formats to provide single brand experience across multiple screens

Exponential unveils 'VDX', a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement

Issued by Exponential 23 Apr 2015 10:28

Top Eastern Cape event wins coveted PRISM Award - Algoa FM
Top Eastern Cape event wins coveted PRISM Award

Algoa FM entered their PR strategy for the 2014 Algoa FM Boardwalk Big Walk for Cancer in the 18th Annual PRISM Awards and received the Bronze award in the Sponsorship Category at a ceremony hosted in Sandton on Sunday, 19 April.

Issued by Algoa FM 23 Apr 2015 10:28

Will Green
Digital marketing template: Four steps for success

We must celebrate our unique "African-ess" in as many ways as we can. One particularly wonderful virtue is that of 'Ubuntu', which loosely translated refers to a spirit of human kindness.

By Will Green, Issued by Apurimac 23 Apr 2015 09:59

NATIVE VML receives two Webby Awards Honorees - NATIVE VML
NATIVE VML receives two Webby Awards Honorees

NATIVE VML has received two Honorees for Jameson Indie Channel at the 19th Annual Webby Awards.

Issued by NATIVE VML 23 Apr 2015 09:30

Independent Media launches Independent World of Work - Independent Media
Independent Media launches Independent World of Work

Independent Media today launched the first edition of its quarterly labour publication, Independent World of Work, which will cover various aspects of labour and the modern world of work and all its complexities. Independent World of Work is the latest in a series of product launches from Independent Media, as the group repositions as the leading provider of news and indepth analysis in print and digital platforms.

Issued by Independent Media 23 Apr 2015 08:34

Going green with digital signage - Global Access
Going green with digital signage

So today is Earth Day. Some people might opt for purchasing a new Hybrid vehicle, or switch their wardrobe to organic clothing, buy an organic cotton mattress with Egyptian cotton to match, and decide to have Swiss cheese on a bed of whole grain artisan bread at tonight's dinner. The good news is that, this is not the only way to for you to do your bit. There are simpler methods, with the benefit being nothing less than for the future itself, your children, your business and of course your pocket!

Issued by Global Access 22 Apr 2015 12:38

Verve! and Better SA make volunteering easy - Verve
Verve! and Better SA make volunteering easy

Better SA, the country's first hop-on, hop-off volunteer bus service recently launched in Johannesburg. Better SA understands that today's busy lifestyles can make it difficult to find the time to devote to helping others. The NGO's aim is to enable those wanting to volunteer their time, to do so in the easiest possible way.

Issued by Verve 22 Apr 2015 10:56

Panasonic back in the game - Hg80
Panasonic back in the game

Panasonic set to retake the South African electronics market

Issued by Hg80 22 Apr 2015 10:53

Metrics that matter - NATIVE VML
Metrics that matter

Digital marketing is evolving at a rapid rate. Keeping up to speed with the latest trends and terminology is a challenge. Quite often this results in an unwarranted focus on more traditional metrics and a lack of focus on the underlying metrics that tell the full story.

By Reshall Jimmy, Issued by NATIVE VML 22 Apr 2015 10:32

The funny thing about Trevor Noah - Blast Brand Catalysts
The funny thing about Trevor Noah

For the world, which in The Daily Show terms is mostly America, it felt like a grand entrance out of obscurity. It might even have been a joke in itself. Trevor who? For middle South Africa, it set the mind abuzz once again with possibility. In a time of national power cuts, a depleted rand and rampant incompetence with serial indifference, Trevor's news puts a bit more lekker back into local. With the dust now settled around an archive of tweets that ought to have offended fat, Jewish women everywhere, there appears to be a resignation that Trevor Noah is, indeed, to be the next Jon Stewart. Or is he?

By Chris Primos, Issued by Blast Brand Catalysts 22 Apr 2015 10:16