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Phenomenal response for ooba's finance app in first week of launch - Realmdigital
Phenomenal response for ooba's finance app in first week of launch

Just one week into the launch of their free mobile app, ooba, leading home finance experts, gained over 600 downloads and more than 60 positive reviews and ratings in the Android and iOS mobile stores.

Issued by Realmdigital 27 Nov 2014 22:14

Fierce: Spitfire Films' four days for Vodacom - Spitfire Films
Fierce: Spitfire Films' four days for Vodacom

Four days: from PO to shoot, a client viewing - with smiles all round - and delivery to station. World record? Probably not. Quality worth poppin' bottles for? Fo' sho!

Issued by Spitfire Films 27 Nov 2014 14:05

Bridging the gap between IT and marketing - Gloo
Bridging the gap between IT and marketing

The most successful businesses of the near future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their marketing processes to deliver more personalised and seamless experiences to their customers in the process.

Issued by Gloo 27 Nov 2014 13:52

Increase relevance with dynamic ads - Sizmek
Increase relevance with dynamic ads

As marketers we all strive to deliver engaging ads that resonate with users, whatever the channel. In digital, 'engagement' and 'analytics' are both well matured, so where does 'dynamic' stand?

Issued by Sizmek 27 Nov 2014 13:16

Rob Smith wins Digital and Experiential at Ad of the Month - Arcade Content
Rob Smith wins Digital and Experiential at Ad of the Month

Arcade Content's Rob Smith was the brand film director behind the winning work in both Digital and Experiential at the Creative Circle Ad of the Month awards. Rob directed the One Rand Man Sanlam brand films, which came first in Digital and third in Experiential, as well as the brand film for the Johnnie Walker Meet Your Match campaign, which won the Experiential category. King James was behind both campaigns.

Issued by Arcade Content 27 Nov 2014 12:57

Picture Tree's Fausto Becatti wins PromaxDBA Africa Award - Picture Tree
Picture Tree's Fausto Becatti wins PromaxDBA Africa Award

Picture Tree Director Fausto Becatti was part of the team that took home a PromaxDBA Africa Award recently.

Issued by Picture Tree 27 Nov 2014 12:31

Doogee Dagger DG550 - full review - Doogee South Africa
Doogee Dagger DG550 - full review

The Doogee phone brand is becoming quite prolific on Chinese wholesale websites. Over the last few weeks I have had a chance to test three different models: the Doogee Turbo, the Doogee Pixels and the Doogee Valencia. I have now managed to get hold of a Doogee Dagger DG550. It is a 5.5 inch, 1.7 Ghz octa-core smartphone with a 13MP camera and 16GB of storage.

By Gary Sims, Issued by Doogee South Africa 27 Nov 2014 12:27

34 bringing the sound of hope to iKhaya le Themba - 34
34 bringing the sound of hope to iKhaya le Themba

In the heart of scenic Hout Bay, is an informal settlement known as Imizamo Yethu. This community struggles with poverty, safety and education. As an agency, 34 has long been involved in the community, doing our small part to support the people of this bustling place.

Issued by 34 27 Nov 2014 11:35

Jacaranda FM's Sisters with Blisters raises R400,000 for abused women and children - Jacaranda 94.2 FM
Jacaranda FM's Sisters with Blisters raises R400,000 for abused women and children

R400,000 was raised by Jacaranda FM and its listeners at the Sisters with Blisters event, to help women and children affected by abuse and violence. Over 5,000 men, women and children and pets took to the streets in Fourways for the 5km fundraising walk to raise awareness of the plight of woman and children in solidarity with the 16 Days of Activism campaign.

Issued by Jacaranda 94.2 FM 27 Nov 2014 11:33

Layar Augmented Reality adds a touch of magic this festive season - Digital Narrative
Layar Augmented Reality adds a touch of magic this festive season

Currently on shelf, the December 2014 issue of Food & Home Entertaining magazine is lights, camera, action! Connecting the online and offline worlds of its readers, Caxton Magazines added Layar Augmented Reality to the magazine's content.

Issued by Digital Narrative 27 Nov 2014 09:44

Smartphones and smart cars - Changing the way we drive - NATIVE VML
Smartphones and smart cars - Changing the way we drive

Whether it's through smartphones or smart vehicles, new technology has the potential to help us become better, safer and smarter drivers. However, there's a growing debate as to whether this offering is better optimised through smartphone apps or vehicle software.

Issued by NATIVE VML 26 Nov 2014 12:50

Donna Rachelson
Marketing for entrepreneurs: start here

Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don't have the time, or they don't know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities for business growth. My advice is not to dive right into complex marketing campaigns, but to begin with these three marketing must-dos, which will start you off on the right track, without breaking the bank.

By Donna Rachelson, Issued by Branding and Marketing YOU 26 Nov 2014 12:43

Paula Hulley steps up as Gloostad MD - Gloo
Paula Hulley steps up as Gloostad MD

Gloo has appointed Paula Hulley as Managing Director of its Cape Town business. Paula was one of the first people to join Gloo in 2006 and has moved through the ranks to her current position, after working in the account management team.

Issued by Gloo 26 Nov 2014 12:36

Ornico launches The Media Report 2014 - Ornico
Ornico launches The Media Report 2014

Brand Intelligence™ and media research company, Ornico, today launched its second annual edition of The Media Report. Aimed at helping brands, marketers, media companies and advertising agencies better understand the forces that shape the sub-Saharan media sector, The Media Report 2014 is an electronic magazine available free for download from MarkLives.com or Ornico.co.za.

Issued by Ornico 26 Nov 2014 12:22

Mindshare digital POV: Facebook at Work - Mindshare South Africa
Mindshare digital POV: Facebook at Work

Background The Financial Times 'broke' a story last week that Facebook is working on a new service called "Facebook at Work" - a potential LinkedIn killer that would allow you to create a work orientated social profile on the platform.

Issued by Mindshare South Africa 26 Nov 2014 12:17

Solving the omni-channel retail dilemma - PriceCheck
Solving the omni-channel retail dilemma

In a recent article (The proof is in the omni-channel experience this festive season) Lynette Hundermark laments the fact "that most retailers are not leveraging the power of mobile phones to aid the consumer on their path to purchase." While this may be true in part, one reason why retailers don't all have a mobile, or even an omni-channel presence, may be because of the cost.

Issued by PriceCheck 26 Nov 2014 11:43

Millennials - are online marketers missing the mark? - Amorphous
Millennials - are online marketers missing the mark?

Millennials are an enigmatic target market. As a group, they carry much economic power, but are difficult to define, despite being constantly and actively pursued by both local and international marketers.

By Alexis Azzie, Issued by Amorphous 26 Nov 2014 11:41

Son newspaper is committed to tomorrow - Son
Son newspaper is committed to tomorrow

Son believes that we must invest in our youth as everyone deserves a chance to be a leader of tomorrow. In association with Woorde Open Wêrelde (WOW), Son newspaper provides bursaries for economically disadvantaged South African learners to attend the University of Stellenbosch. The programme was started in 2013 with five students who are currently in their second year. A further four students were added to the programme in 2014 and they are currently completing their first year.

Issued by Son 26 Nov 2014 11:18

Bruce Anderson, ECD Lowe & Partners SA (Johannesburg) to judge at D&AD Professional Awards - Lowe + Partners SA
Bruce Anderson, ECD Lowe & Partners SA (Johannesburg) to judge at D&AD Professional Awards

Bruce Anderson has been selected to be a judge at the D&AD Awards. In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities' highest profile members.

Issued by Lowe + Partners SA 26 Nov 2014 11:02

Continental Outdoor ignites the streets of Malawi - Continental Outdoor
Continental Outdoor ignites the streets of Malawi

Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi. The erection of these world-class advertising structures into Blantyre and Lilongwe has injected a renewed interest in the Malawi consumer market from marketers.

Issued by Continental Outdoor 26 Nov 2014 10:55

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