Due to the resounding success of the first season of the Clover Little Big Cook Off, as well as the outstanding ROI achieved, Jozi integrated agency 7 Different Kinds of Smoke (7DKS) is once again bringing the hit cooking show to screens across SA. With an average sales increase of 11% on total dairy sales over the call to entry phase, despite concurrent price increases, and a total ROI of 381% on media spend; 7DKS' Clover Little Big Cook Off campaign proves once again that a unique entertainment approach can contribute significantly to the bottom line of South Africa's leading brands.
Issued by 7 Different Kinds of Smoke 24 Nov 2014 13:35
Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners.
Issued by Primedia Outdoor 24 Nov 2014 13:15
Judy Kriel wanted to capture the true essence of being cool with her entry for this year's Pendoring Advertising Awards and in the process she bagged the coolest prize of all - Overall Student Winner at the 2014 Pendoring Advertising Awards.
Issued by Pendoring 24 Nov 2014 12:40
In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these platforms can play in a broader communications strategy.
Customer Experience World returns to Johannesburg on 10 and 11 March 2015 for its fourth year. The event will build on its previous success, bringing the same mix of excellent speakers, interactive sessions and practical next steps on how organisations can improve the customer experience.
Issued by The Focus Group 24 Nov 2014 11:28
To continue what has been a busy and exciting year for Sunu working on large scale productions for the Castle Boucher Rhino legacy, Discovery Insure, SA Tourism, Black Label, and Vodacom. Sunu recently directed the new commercial for Vodacom through Ireland Davenport. The ad is a charming story about a young boy who seemingly has the power to make magical things happen for his friends on their phones. Working to a very tight deadline, the challenge for Sunu was not only to manage the full cast of mostly children but ensuring that their performances were nuanced and that every moment added to and enhanced the narrative. Another important aspect to give the young hero some swag was the music, which also worked towards creating a great summer feel for the brand.
Issued by Egg Films 24 Nov 2014 10:49
Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there's far more radical change to come. Change that will directly affect the way agencies and brands work together to answer the needs of the digitally enabled consumer. What I'm expecting to see is a dramatic redefinition of marketing and the role of the marketing professional.
From 24-28 November 2014 South Africans will have the opportunity to secure selected NF Branding products at a 50% discount. NF Branding (Pty) Ltd, today the largest branding house in the southern hemisphere, offers a full range of indoor and outdoor branding products. Its clientele includes the largest brands on the African continent and became the local favourite within the market with its strategy to only sell what it produces within its own factories. Nothing is outsourced or imported.
By Aydonne Samuels, Issued by National Flag & Branding 24 Nov 2014 09:09
Packaging design specialist Berge Farrell's winning partnership with SABMiller launches what is set to become another African icon in the world of beer.
Issued by Berge Farrell 21 Nov 2014 11:32
Clearances are a vital part of the creative production process involving special third-party elements such as stock footage - ensuring that a piece of work can be used without infringing on the rights of others. Knowing where to find that special shot of a sporting, celebrity or famous figure and then negotiating the necessary rights, can be a daunting task. But with the help of international stock footage company, Greatstock, obtaining clearances from rights holders for the commercial use of their images and footage, is stress-free.
Issued by Greatstock 21 Nov 2014 11:03
After a rather serendipitous chain of events in May 2014, through-the-line advertising agency Twyne approached us at Embassy/Snap Productions to help them with an upcoming event. The brief was straightforward: help conceptualise, develop and produce content for the 10 year anniversary celebrations for Regiments, a company specialising in capital markets, investments and real estate, assisting the public sector to effectively roll out on their infrastructure mandates. Fair enough.
Issued by Embassy & Snap Pictures 21 Nov 2014 10:40
The fourth Jackal Berry MTB Cycle Challenge is set to hit the dirt tracks from 28-29 November, with riders and sponsors hoping to raise R200,000 for the Ubuhle Day Care and Development Centre in Bronkhorstspruit.The money raised at this year's cycle challenge will go towards the building of a classroom for the 2015 Grade 7 pupils.
Issued by BMi Research 21 Nov 2014 10:21
The South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers.
Issued by Justpalm 21 Nov 2014 08:08
Mindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.
Issued by Mindshare South Africa 21 Nov 2014 07:46
Damelin has darted its way to success once more within the education sector after receiving their second Silver Arrow Award among outstanding colleges and training institutions at the PMR Africa Awards in Pretoria and surrounding areas on Monday, 10 November 2014.
Issued by Damelin 21 Nov 2014 07:18
Soccerex has established itself as a global leading conference, bringing together the business of football. At a recent edition held in Durban, Optimize was asked to speak at this prestigious event attended by the world and the continent's leading footballing brands.
Issued by Optimize Enhancing Effectiveness 21 Nov 2014 06:57