A new generation of South African voters stepped into the spotlight in 2014. Known as the 'Born Frees', this generation, making up 40% of the current total population in South Africa, was born after the end of apartheid in 1994 and has only known life under a democratic ANC leadership. The 2014 presidential elections that took place earlier this year presented the first opportunity for a potential 1.9-million Born Frees to cast their vote, with 34% of these registering to vote. With various opinions existing around the importance of these young people's vote, market research company TNS's Metro OmniChek survey sought to shed some light on their socio-political behaviour and perceptions.
Issued by TNS South Africa 2 Sep 2014 10:20