How to create brand advocates with through-the-line advertising - Ayanda Mbanga
How to create brand advocates with through-the-line advertising

The beauty of brand advocacy is that it allows fans to become an independent marketing channel for a company. Once good connections are developed with both customers and prospective customers, the power of word-of-mouth gets to work...

Issued by Ayanda Mbanga 9 Feb 2016 12:19

HDI Youth Marketeers' 2016 youth trends - HDI Youth Marketeers
HDI Youth Marketeers' 2016 youth trends

It's that time of the year where we at HDI Youth Marketeers look at the youth trends that we rate will be rocking 2016. Drag your eyes away from your Insta feed for a moment and take a look...

By Reamogetse 'Gee' Motsepe and Lara Petersen, Issued by HDI Youth Marketeers 9 Feb 2016 11:49

Digital Sales Course created by SPARK Media and Red & Yellow - SPARK Media
Digital Sales Course created by SPARK Media and Red & Yellow

While there are many curriculums and courses for digital media, strategy, marketing, copywriting, social media, etc., none of them deal with the topic of selling the digital medium to marketers and agencies. SPARK Media together with Red & Yellow resolve the situation...

Issued by SPARK Media 9 Feb 2016 11:41

FCB Cape Town and Hellocomputer give Cancer Association of South Africa 'balls' - FCB Africa
FCB Cape Town and Hellocomputer give Cancer Association of South Africa 'balls'

There are certain things men don't like to talk about: their favourite team losing, when they last cried during a movie, and their balls...

Issued by FCB Africa 9 Feb 2016 11:17

Why you need to enter the PRISM Awards 2016
Why you need to enter the PRISM Awards 2016

Whether you're a large or small public relations consultancy, a corporate, a government organisation, an NGO or a one-person public relations practitioner, winning a PRISM Award is a serious game-changer...

Issued by PRISM Awards 9 Feb 2016 11:07

Meet Public-Ideas at the second IAB Digital Summit - Public-Ideas
Meet Public-Ideas at the second IAB Digital Summit

Public-Ideas will be a VIP Member at the second IAB Digital Summit set to take place on 3 March in Newtown, Johannesburg...

Issued by Public-Ideas 9 Feb 2016 10:55

Provantage Media Group launches Environment Media Mapping - Provantage Media Group
Provantage Media Group launches Environment Media Mapping

Provantage Media Group has developed a highly innovative, cutting-edge media mapping tool and process that enables the identification and development of media solutions that optimise ROI in a specific environment...

Issued by Provantage Media Group 9 Feb 2016 10:50

Unpacking the future of digital advertising - Adclick Africa Media Group
Unpacking the future of digital advertising

Digital advertising is on an unstoppable ascendancy in Africa, thanks to the proliferation of affordable smartphones and the rolling out of infrastructure by mobile networks to virgin territories...

Issued by Adclick Africa Media Group 9 Feb 2016 10:36

eMedia Investments makes key appointments - e.tv
eMedia Investments makes key appointments

In line with its strategies for the future, eMedia Investments has made the changes to meet future opportunities and challenges of the media group...

Issued by e.tv 9 Feb 2016 10:14

Student campaign of the year for PRISM Awards 2016
Student campaign of the year for PRISM Awards 2016

Industry expects more from students and graduates than just an understanding of public relations and its different functions. The re-introduced Student of the Year Campaign of the PRISM Awards is the ideal way to bridge this gap...

Issued by PRISM Awards 8 Feb 2016 12:47

Grey Africa kicks off 2016 with three promotions - Grey
Grey Africa kicks off 2016 with three promotions

Grey Africa has announced the permanent appointments of two client service interns, Mondli Mngomezulu and Danielle Senekal, who have successfully completed the company's internship programme...

Issued by Grey 8 Feb 2016 12:31

BusinessTech hits one million unique monthly visitors - MyBroadband
BusinessTech hits one million unique monthly visitors

BusinessTech has broken through one million unique monthly browsers for the first time, according to the latest statistics released by Effective Measure...

Issued by MyBroadband 8 Feb 2016 11:59

Boris Dzhingarov
The Maker Movement and patenting concerns

It's the golden age of invention, thanks to the new Maker Movement, 3D printing and the ease of prototyping. That's good news for inventors...

By Boris Dzhingarov, Issued by Monetary Library 8 Feb 2016 11:46

The Rainbow Nation brand concept constricts social responsibility engagement - Forever Friday
The Rainbow Nation brand concept constricts social responsibility engagement

Corporate social investment has become a strange, expensive and non-influential exercise to many companies and SMMEs and now seems to hit confusion after analysing the impact in our "Rainbow Nation"...

By JJ van Niekerk, Issued by Forever Friday 8 Feb 2016 11:20

Start managing your mind for success - Mindworksa
Start managing your mind for success

South Africa, ranked the second most stressed nation after Nigeria according to a study conducted by international research company Bloomberg, is facing increasing incidence of mental problems as a beleaguered economy, political upheaval and crime statistics exact a heavy toll on the national psyche...

Issued by Mindworksa 8 Feb 2016 11:13

The future of marketing in 2016: Hot trends and what to watch - Mortimer Harvey
The future of marketing in 2016: Hot trends and what to watch

Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016...

By Winnifred Knight, Issued by Mortimer Harvey 8 Feb 2016 10:36

Donovan White
Emoji: Language killer, parasite or symbiosis?

Without sounding dramatic, the rise of mobile, Emoji, as a parasitic 'language', could be the culprit for the abuse and ultimate death of written language...

By Donovan White, Issued by NATIVE VML 8 Feb 2016 09:11

Digital signage and in-store music set the tone at Claire's South Africa - Moving Tactics
Digital signage and in-store music set the tone at Claire's South Africa

Claire's custom in-store digital signage, music and look and feel, set the tone for their young, female customers, aged 6-18 years...

Issued by Moving Tactics 5 Feb 2016 14:19

Worx Group is in the market for fresh, young talent! - The Worx Group
Worx Group is in the market for fresh, young talent!

As we grow into 2016 the Worx Group is looking for five ambitious and passionate young people to join its Incubate Internship Programme for the year, with the prospect of staying...

Issued by The Worx Group 5 Feb 2016 13:30

Media planners get a belated Christmas present from Son - Son
Media planners get a belated Christmas present from Son

No letter to Santa was required if your Christmas wish was a new Apple iPad Mini. Son, South Africa's biggest Afrikaans daily newspaper, encouraged media planners and buyers to join the Christmas spirit by handing out over 400 Christmas hats at the agencies...

Issued by Son 5 Feb 2016 12:24