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FMCG companies need to re-examine channel roles and structures - Aperio
FMCG companies need to re-examine channel roles and structures

Channel marketing has evolved substantially since the 1990s as FMCG companies have realised the importance of enhanced shopper understanding to drive business growth. If channel marketing is to ensure the strategic agenda of the business is reached and category growth is realised, FMCG companies need to create stronger integrated, cross functional teams.

Issued by Aperio 17 Oct 2014 15:08

Consumer Goods Council of South Africa condemns latest shopping mall robberies - Consumer Goods Council of South Africa
Consumer Goods Council of South Africa condemns latest shopping mall robberies

Consumer Goods Council of South Africa (CGCSA), Crime Risk Initiative, has expressed concern over the recent spike in armed robberies aimed at retailers, including jewellers and cell phone stores, situated within shopping centres.

Issued by Consumer Goods Council of South Africa 15 Sep 2014 12:48

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