Fore Good

Battle of the brands - Make sure yours is the brand of choice

[Issued by Fore Good] Today's consumer is exposed to thousands of different products during the course of a single shopping expedition. This makes it difficult for brand managers to attract their attention and instigate sales. Of course the answer to this challenge lies with strategic branding techniques that have the power to convince shoppers to adopt your product as a brand of choice. 23 Apr 2013 10:57

Fore Good

Understanding the competition - the only way to develop the competitive edge

[Issued by Fore Good] Competitor research is vital to any successful product range. In fact it would be almost impossible for any brand to establish an effective unique selling proposition (USP) without first analysing the strengths and weaknesses of its competitors. A brand's competitor analysis should form part of its category positioning strategy. 22 Apr 2013 11:13