FoodSure, a food label verification company, has expanded its service offering, from its original standalone service of food verification to now assist retailers and manufacturers in closing the operational gaps in quality and safety. This move is in line with FoodSure's mission to restore trust in the industry and reduce FMCG manufacturers and retailers risk exposure.
Issued by FoodSure 6 Nov 2014 10:25
The growth and the potential of the washing powder industry, in South Africa, has drawn the attention of major players in the laundry care market; making news recently is the entry of Ariel, a Procter & Gamble brand, into the South African washing powder market. Ariel's entry has sparked the "Washing Powder Wars" whereby the major washing powder brand houses such as Unilever and Tiger Brands have increased their marketing budgets, embarking on campaigns to win and retain customers.
Issued by Analytix BI 4 Nov 2014 11:34
Channel marketing has evolved substantially since the 1990s as FMCG companies have realised the importance of enhanced shopper understanding to drive business growth. If channel marketing is to ensure the strategic agenda of the business is reached and category growth is realised, FMCG companies need to create stronger integrated, cross functional teams.
Issued by Aperio 17 Oct 2014 15:08