Continental Outdoor

Cellphone branding differentiated successfully amid airport clutter

The Motorola RAZR phone's outdoor advertising campaign at OR Tambo International Airport in Johannesburg proved that cleverly executed ads can stand out amid significant clutter. 15 Feb 2012 12:35

ITWeb

ITWeb appoints digital media editor

ITWeb news journalist Kathryn McConnachie has been promoted to digital media editor at ITWeb Online. 15 Feb 2012 12:11

Offlimit Communications

Coke Zero M14 launch

Offlimit Communications really did "make the impossible possible" when it came to the Coke Zero premiere of the highly anticipated Mission Impossible 4: Ghost Protocol movie. With a star-studded guest list and slick black and red venue, both the brand and movie were to life in a well executed event that successfully highlighted the partnership between Coke Zero and MI4. 15 Feb 2012 12:11

Fresh Eye Film Productions

Fresh Eye captures spirit of Hilux's Dakar debut

Toyota's remarkable performance in the Dakar rally has become the focus of their new ad for the Hilux. 2009 Dakar champion Giniel de Villiers took the Hilux in its debut in the Dakar to a third place finish. The concept was conceived by Agency Draftfcb and brought to film by Director Jonathan Parkinson for production company Fresh Eye Film Productions. 15 Feb 2012 11:50

Graffiti

Graffiti takes Travel.co.za to the top with new taxi top campaign

Vehicle branding and transit media specialist, Graffiti, has recently branded 26 Taxi Tops with Tourvest Travel Services' (TTS) Travel.co.za website branding. The specialist online travel company's details adorn the illuminated tops of taxi cab vehicles on the roads of Gauteng, Cape Town and Port Elizabeth as part of a three-month, large-scale awareness campaign aimed at highlighting the comprehensive online travel service. 15 Feb 2012 11:34

Wrappa Branding and Design

The difference between branding and marketing

Although often confused and seen as the same thing, branding and marketing are two very different and two very important business elements. While you might be scratching your head right now trying to ascertain where the variances lie, don't worry; you're not alone. There are a number of top notch marketing companies who're also guilty of merging the fine line of distinction between the two. A coherent definition of marketing, and an explanation of what branding is, will assist you in understanding the two and how they impact your business, both individually and together. 15 Feb 2012 11:07

Thebe Exhibitions

The very best of 2012's trends to feature at upcoming Decorex Durban, March 2012

Along with the annual transition into the New Year comes a shift in the trends that characterize both local and international décor, design and home living industries. Locally, as one of South Africa's most highly anticipated exhibitions, Decorex Durban 2012 will no doubt be setting the scene for trend-forward South African's, having amassed an inspiring combination of high end exhibitors, workshops and demonstrations for its Durban exhibition which is scheduled to take place at the Durban Exhibition Centre between 21 - 25 March. 15 Feb 2012 10:50