IAB DIGITAL SUMMIT & BOOKMARKS

BizTrends 2018


#DigitalSummit2018: Women in digital on data, AI and programmatic

In light of International Women's Day and the recent IAB Digital Summit, which had a notable lineup of women in digital in this notoriously male-dominated sector, I thought I'd interview Sturae Hickley, ad operations manager at Mark1, who was a panellist at the Summit, where she, along with other women in digital, discussed data, AI and how they're using programmatic to manipulate us...

By Jessica Tennant 9 Mar 2018

Sizmek awarded for use of programmatic media at 2018 Bookmarks

Sizmek South Africa recently received a bronze award in the Use of Programmatic Media category at the IAB Bookmarks Awards 2018...

Issued by Sizmek 7 Mar 2018

FCB Africa, FCB Cape Town, Hellocomputer Land 11 Bookmark Pixels for five clients

FCB Africa and its agencies - FCB Cape Town, FCB Joburg and Hellocomputer - landed 11 Pixels for five different clients at the IAB Bookmark Awards, including a highly sought-after Black Pixel...

Issued by FCB Africa 6 Mar 2018

Matthys Boshoff and Ogilvy take three Golds and two Silvers at the 2018 Bookmarks

The World's First Baby Marathon took home quite a bit of metal at the Bookmarks. The campaign was directed by Matthys Boshoff of The Star Film Company.

Issued by The Star Film Company 5 Mar 2018

Mark1 lands a silver pixel at the 2018 IAB Bookmark Awards

Mark1 was recognised as leaders in the digital industry when it scooped the silver pixel in display advertising at the 2018 IAB Bookmark Awards...

Issued by Mark1 5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

#Bookmarks2018: A decade of rewarding excellence in digital

Last night's 10th annual IAB Bookmark Awards held at The Theatre on the Track in Kyalami saw Ogilvy yet again recognised as the best agency, taking home over 20 awards, and client KFC also recognised again as the brand of the year...

By Jessica Tennant 2 Mar 2018

#BOOKMARKS2018: WINNERS ANNOUNCED!

The winners of the 10th annual Bookmark Awards were announced at the conclusion of the 2018 IAB Digital Summit, both held at The Theatre on the Track, Kyalami, on 1 March 2018...

1 Mar 2018

#Bookmarks2018: Digital jury jabber with... Tseliso Rangaka

The 10th ever IAB Bookmark Awards took place after the fourth Digital Summit, on 1 March in Johannesburg. I got some behind-the-scenes insights ahead of the action from Tseliso Rangaka - ECD at Ogilvy & Mather Cape Town and chair of the 2018 Bookmarks' 'marketers' jury panel...

By Leigh Andrews 27 Feb 2018

Netflix and bust? Or not?

Can pay TV stations compete in the digital era? Justin Hewelt, global director for UK-based PayMedia Consulting Group, certainly thinks so. Here, in South Africa for the IAB SA Digital Summit on Thursday, he shares his views on the pay TV world in a Netflix era and other things South African marketers need to know...

27 Feb 2018

PoPI Act could kill more than just spam

The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers...

By Elizabeth de Stadler 21 Feb 2018

#IABDigitalSummit2018: The ultimate 'state of the industry' event

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

By Leigh Andrews 20 Feb 2018

11 valuable lessons from 11 wonder women in digital

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

By Carmen Murray 14 Feb 2018

#Bookmarks2018: Digital jury jabber with... Lorraine Landon

This year, we'll see the 10th ever IAB Bookmark Awards taking place after the fourth Digital Summit on 1 March in Johannesburg. With award judging having wrapped this weekend, I got some behind-the-scenes insights from Lorraine Landon. She's head of agencies at Google SA and chairing the Bookmarks' first-ever 'performers' jury panel...

By Leigh Andrews 13 Feb 2018

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