The creative economy is important as service industries lead the economy, and also support the wider economy in terms of progress and growth...
LONDON, UK: Interbrand, one of the world's leading brand consultancies and author of the annual Best Global Brands Report, has released its 2012 Best Global Green Brands Report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year's top risers.
Research organisations are constantly updating figures tallying how many branded messages are being pushed at consumers. In South Africa, we are currently being bombarded with around 900 branded messages per week. What is even more staggering is that only four of those messages break through the increasing advertising clutter to generate top-of-mind awareness.
CANNES, FRANCE: The Cannes Lions International Festival of Creativity has held the second of four awards ceremonies to honour a further four of its 15 entry categories; Creative Effectiveness, Media, Mobile and Outdoor Lions winners. South Africa was represented among the winners in the Outdoor, Mobile and Media Lions.
CANNES, FRANCE: The first batch of Direct shortlists have been released by the organisers of Cannes Lions.
As global businesses begin to turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science.
CANNES, FRANCE: A record 34 301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, claimed to be one of the largest and most prestigious global international annual awards for creative advertising and communications. South Africa's contribution to the record currently stands at 820 entries. This is the summary of entries by country.
CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu.
NEW YORK, US: The awards evening for the winners of the 2012 CLIO Awards, one of the world's most recognised awards competitions honouring excellence in advertising, design and communications, was held last night. Among the winners - out of more than 11 000 submissions from around the world, were a number of South African entries.
Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.
LONDON, UK: Work from the US and France has taken the top marks in the Music Video category at the 50th annual D&AD judging event taking place this week at London's Olympia Exhibition Centre. However, South Africa's Orange Films was among the entries awarded In-Book status for Control by Spoek Mathambo.
An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant to get involved up north. Celia Collins is one of the few South Africans in this industry who understands media on the African continent. She gives insight into the state of play.
Cartoonists and online publishers have cried foul after the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) announced the inclusion of five more categories for the 2012 NAMISA Annual Media Awards. The media groups said MISA-Malawi should not have left them out because they are also at the heart of media products worldwide.
Much to everyone's surprise, at the turn of 2012 the runaway-hit social networking site wasn't Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone's attention.
The Jupiter Drawing Room, a globally recognised advertising agency that opened its doors in South Africa in the late 80's, on Thursday, 23 February 2012, announced that it signed a deal with an advertising agency in Zimbabwe to expand in the country.
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
The All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa and ABN Productions, have announced that this years awards will be hosted in a series of regional award ceremonies across Africa and nominations for the awards open today, 1 February 2012.
Informa Telecom & Media and the Mobile Marketing Association (MMA) have announced their partnership on a series of mobile marketing summits, to be held in association with the flagship series of digital events in Africa & the Middle East, Com World Series.
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
The Women in News (WIN) programme, a leadership programme for African women working in media and launched by the World Association of Newspapers and News Publishers (WAN-IFRA) in 2010, is now accepting applications from women media professionals from either the business or editorial side of newspapers in Botswana, Namibia and Zambia.
Through-the-line communications agency Chillibush Communications has partnered with The Phoenix Group to create Chillibush Africa. The new company will build on the existing experience and expertise of the agencies to offer strategic, media and creative and PR services throughout Africa.
Isn't it exciting to find a product or service that you have no doubt would become the next 'Chuck Norris' in the business arena? But isn't it also daunting to sit in front of your inbox three weeks later, sifting through nothing but junk and spam e-mails? The excitement seems to rub off so much quicker, doesn't it?
NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully.
PocketMedia Solutions, having already produced four runs of the eight-panel Z-Card, Maputo City Guide, has rolled out another pocket-sized guide ahead of the festive season, to ensure that tourists can find their way around the city with ease