Branded pharmaceutical websites drive conversions among prospects and patients

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online display advertising and branded websites provides a positive lift in awareness and favourability toward pharmaceutical brands. Visitation to branded websites also continues to provide the most significant lifts in prospect conversion and patient refills. 22 Mar 2011 08:55

Retail websites reach 75% of European internet audience each month

LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released results from a study of online shopping in Europe. In January 2011, 270.6 million unique visitors in Europe visited sites in the retail category, representing a market penetration of 74.5% of Internet users, up 8.5 percentage points versus last year. 22 Mar 2011 08:24

Judging panel announced for 2011 Diageo Awards

LONDON: The panel of judges has been announced for the eighth Diageo Africa Business Reporting Awards set to take place on 30 June 2011. The annual awards aims to encourage more prolific reporting of economic opportunities in Africa and to celebrate excellence in business journalism. 15 Mar 2011 10:37

UK consumer confidence stabilises, but no bounce-back

LONDON, UK: The GfK NOP Consumer Confidence Index for the UK has increased 1 point this month, to -28. February saw small increases across 3 of the 5 measures; personal financial situation over last 12 months and over the next 12 months and the major purchase index. 2 Mar 2011 06:08

ACP Magazines holds readership lead in vibrant Oz market

SYDNEY, AUSTRALIA: Highlights of the latest Roy Morgan Research readership survey in Australia reveal that ACP magazines are continuing their good performance. 2 Mar 2011 06:05

Nothing for a rainy day - a fifth of Brits have no savings

LONDON, UK: While the financial crisis and economic downturn have focused attention on the need for consumers to shore up their finances, worrying new research from Mintel, finds more than a third (35%) of adults admit to having less than £500 (about R5500) reserved for a rainy day - and as many as one in 5 (19%) Brits have no savings at all. 1 Mar 2011 10:00

3D won't prevent Britons spending less on electricals

[Published by Verdict] LONDON, UK: By the end of 2011 sales of electrical goods will have fallen by £2.2 billion (About R25 billion) compared to 2007 as the golden age of new products comes to an end and new technology like 3D struggles to have an impact on the market, finds Verdict, one of the Datamonitor group of companies. 28 Feb 2011 06:09

Blu-ray sales up in Western Europe and Japan

NEW YORK, US: media control GfK International, a leader in international media and entertainment tracking servicing the global entertainment industry, has announced the release of its 2010 Year End Home Video Retail Sales Report. 28 Feb 2011 06:04

OK dominates as Zimbabwe's preferred retailer

[Staff reporter] Zimbabwe's retail super-brand winner 2010, supermarket franchise Spar, and TM Supermarkets, the biggest supermarket by outlets, trailed rival OK Supermarkets as the most preferred outlet, with emerging Chinese-owned Afro-Foods Supermarkets taking the fourth spot. 21 Feb 2011 09:48

January 2011 US online video rankings

RESTON, US: comScore, Inc, a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 171 million US Internet users watched online video content in January for an average of 14.5 hours per viewer. The total US Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month. 17 Feb 2011 06:32

Technical consumer goods market at four-year high

NUREMBERG, GERMANY: The German market for technical consumer goods grew by 3.7% to €13.1 billion* in the fourth quarter of 2010. According to GfK Retail and Technology, the technical consumer goods market also recorded value growth of 3.7% for the year as a whole, with total sales of €44.3 billion. These represent the highest quarterly and full-year values since GfK TEMAX® Germany was introduced in 2007. 16 Feb 2011 11:02

Global retail recovery flies high at airports

[Published by Verdict] LONDON, UK: The global airport retail market will become one of the best performing in retail and is set to grow by more than 60% by 2015 to be worth $44.1 billion (about R322.8 billion), finds Verdict, one of the Datamonitor group of companies. 15 Feb 2011 11:09

Deloitte Consumer Spending Index continues steady decline in January

NEW YORK, US: The Deloitte Consumer Spending Index (the Index) continued to decline in January, hitting its lowest level since August 2009. The Index attempts to track consumer cash flow as an indicator of future consumer spending. 15 Feb 2011 10:43

Consumption in 2011 - Germany on the ascent

NUREMBERG, GERMANY: At a press conference held this week in Nuremberg, GfK presented a review of private consumption in 2010 and an outlook for 2011. As forecast by GfK, private consumption rose last year by 0.5%. For 2011, the market researchers are expecting private household expenditure to increase by a significant 1.5% and therefore make a strong contribution to the economic upturn. 11 Feb 2011 10:51