NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
12 Aug 2011 10:41
DUBAI, UAE: Organisations and individuals in 35 nations, including first-time winners Bahrain, Peru, Saudi Arabia, Slovakia, have been announced as Stevie Award winners in The Eighth Annual International Business Awards, claimed to be the world's only international, all-encompassing business awards program. SA companies featured in a number of areas...
12 Aug 2011 10:31
SAN FRANCISCO, US / JOHANNESBURG, SA: The Levi's brand (
www.levi.com) has introduced the first global creative platform and global marketing campaign in the brand's 138-year history. 'Go Forth,' a rally cry to create positive change in the world today, aims to tap into modern consumer sentiment that these are not easy times, but they are our times - 'Now is our time.'
4 Aug 2011 11:37
CLEVELAND, US: The 2011 Tabbie Awards featured nearly 400 entries, with nominations coming from the US, Canada, the UK, India, New Zealand and South Africa. Judges were once again impressed by the quality of the submissions. One of the two 2011 Scholarship winners hails from SA, too.
22 Jul 2011 11:18
NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.
11 Jul 2011 12:07
Entries for the entry registration for the 6th Maputo International Advertising Festival are open and will close on 15 May 2011. The festival takes place on 25, 26 and 27 May 2011.
29 Apr 2011 11:15
RESTON, US: comScore, Inc, a leader in measuring the digital world, has announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement for 100% of a site's traffic, including usage via mobile phones, apps, tablets and shared computers such as Internet cafes.
26 Apr 2011 12:12
MONTREUX, SWITZERLAND: Delegates to The Festival of Media Global now have an extra opportunity to brush up on their digital marketing expertise.
21 Apr 2011 08:20
BRASILIA, BRAZIL: Campari is an alcoholic aperitif flavoured with herbs and fruit. It has an unusually bitter taste, and is an ingredient in a number of classic cocktails. Campari branding has changed very little over its lifetime, and the brand needed to reassert its place among modern spirit brands.
21 Apr 2011 07:52
LONDON, UK: After a week of deliberation and the odd row or two, a week where the competition was as fierce as the debate, D&AD has awarded 680 entries In Book or Nominated status in the D&AD Awards 2011. In addition, in the Student Awards 217 students from around the world have taken their first steps towards creative fame, achieving In Book or above status.
20 Apr 2011 12:11
CANNES, FRANCE: Since its inception in 1954, what has now become the Cannes Lions International Festival of Creativity has matured into the all encompassing celebration of advertising and communication creativity.
20 Apr 2011 11:48
NEW YORK, US: The 8th annual Stevie Awards for Women in Business entries are now open. These particular awards recognise women with innovative frames of mind, who have excelled in their line of business.
20 Apr 2011 06:16
LONDON, UK: The Cannes Creative Leaders Programme will once again take place in June following the success of last year's programme.
19 Apr 2011 11:43
[Nicholas Jervis] I do not believe that there is a more powerful form of advertising. Social media sites such as Twitter can be key to marketing your business, but unfortunately these are often overlooked. Below are my top ten tips on how to bring your business into the 21st century, using modern and effective marketing tools.
18 Apr 2011 12:20
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
