[Mark St Andrew, creamglobal.com] LONDON, UK: As BP pledges to protect "small" people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders.
28 Jul 2010 11:28
[Issa Sikiti da Silva] President Jacob Zuma put aside his family troubles for a while yesterday, Sunday, 6 June 2010, to have a joyful moment with local and international journalists, whom he addressed at his Pretoria presidential guesthouse on the upcoming 2010 FIFA World Cup.
7 Jun 2010 12:21ChatroomWhen organisations deal with staff compliments of several hundreds across different countries on various levels of hierarchy and from different cultures, educational background, language preferences and demographics, effective internal communication becomes a major challenge.
17 Nov 2008 10:54
[Gregory Gondwe] Total Group, which has already invested over US$20 million in Malawi since its merger with Mobil Oil Malawi Limited, has announced that it will be investing US$4 million annually in the country in a drive to boost its projects.
12 Jun 2008 07:07Fleishman-Hillard International Communications has extended its reach in Africa with an affiliation with Tell-Em Public Relations in Kenya. In addition to the company's offices in Cape Town and Johannesburg, this adds to its' affiliate relationships with Quadrant Company in Lagos and TRACCS in North Africa.
21 Feb 2008 08:52This week, Kenya Airways CEO Titus Naikuni presented an update on the company's performance following the post-election unrest.
11 Feb 2008 10:56Press freedom groups agree that an increase in arrests, intimidation and harassment of journalists in Niger is impeding development in one of the poorest countries in the world.
16 Jan 2008 07:32[Dumisani Ndlela] Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.
11 Jan 2008 07:04 CNN will deliver the Seychelles Tourism Board's first pan-European advertising campaign to an international audience, promoting the group of islands as a leading holiday destination.
9 Jan 2008 09:28
[Carole Kimutai] The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November.
5 Dec 2007 08:09Innovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones.
9 Nov 2007 13:35South African-based company Evosat, which distributes Inmarsat's Broadband Global Area Network (BGAN) service across Africa, has secured a major deal that will see satellite communication costs to provide simultaneous voice and broadband data, virtually halved on the continent.
8 Nov 2007 11:22Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK.
19 Oct 2007 08:16This article refers specifically to some do's and don'ts when working with the South African pharmaceutical industry, but there are many aspects of it that can be applied to other industries as well, throughout Africa.
10 Oct 2007 07:54