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The key to a successful Bookmarks entry is to keep it simple and as easy as possible for the judges to understand. This was the main message that came out of the Bookmarks entries workshops...
The fact that it took Samsung about 40 days to start recalling their product left a void difficult to fill, the millennial market cannot afford and does not like ambiguity...
A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the final AMPS report and to witness the end of an era...
The World Bank suggests that (formal) small and medium enterprises contribute up to 45% of total employment and a third of national income in emerging economies but in South Africa...
Colony HQ MD Marcus Stephens explains the importance of using big data to turn campaigns into customers and knowing what your customers need before they do...
There is a good reason why the ad industry has a poor understanding of social media and the way consumers interact with the internet. It's called "high-speed technology advancement"...
In a business world that prizes "return on investment" just as much as "thinking outside the box," it makes perfect sense for companies to create a position for that illusive unicorn, the 'creative strategist'...
A South African short film has been nominated for the Academy Award for Best Foreign Student Short Film, which will be judged in June 2013 by the Academy of Motion Picture and Sciences.
30 Jan 2013
The cosmetics and make-up industry has experienced strong growth over the past few years, as the growing segment of single mothers focus on looking good and boosting self-confidence due to a demanding lifestyle and media influence, according to a new report released by Analytix BI, "South Africa Brand Report: Purchasers of Cosmetics/Make-up".
Analytix BI 30 Jan 2013
NEWSWATCH: According to a Mail & Guardian report, The New Age has claimed that the videos of the children used in FNB's "You Can Help" ad campaign were scripted and that the children were paid. In its turn, FNB has accused the New Age of 'lazy' reporting, reports Mail & Guardian
Rod Baker 30 Jan 2013
So, First National Bank (FNB) received an incredible volume of publicity recently; trended on Twitter, dominated other social media conversations, headlined peak hour news, talk shows opened lines for debate and met with the ruling party due to the 'You Can Help' campaign. Honestly, what more can a brand possibly ask for?
Rose Setshoge 30 Jan 2013
At HeadSpace Neuromarketing we use EEG and eye tracking technology to measure a consumer's neural response to marketing communications. We believe in improving the effectiveness of an advertisement without damaging the creative concept behind it. Below are three common areas where we find television advertising can be made more effective.
John Laurence 30 Jan 2013
The North Gauteng High Court handed down an interesting trade mark judgement recently. This is interesting because it touched on the vexed issue of the relationship between intellectual property (IP) rights and competition law. And interesting because it did so within the context of another thorny issue, namely the extent to which a trade mark owner can prevent the use or registration of an identical or similar mark.
Ilse Du Plessis 29 Jan 2013
A majority of businesses have or are considering using Facebook pages to promote their companies. Many of them resort to tactics such as bribery, encouraging users to 'like their page' in order to enter a competition or win a prize. The aim is to either stir up support or grow a larger fan base. All this is often done without the use of a third party application.
Tyrone Middleton 29 Jan 2013
Internet Service Provider MWEB is introducing new uncapped ADSL products in response to market demand for cheaper uncapped ADSL. This comes after Telkom announced last week that it will be cutting its Uncapped ADSL prices.
29 Jan 2013
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
Johanna McDowell 29 Jan 2013
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
Ryan Williams 29 Jan 2013
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
From the first TV campaign ever done, Avbob saw an increase in leads, just by incorporating Red Cherry's Interactive brands, namely Spot On and Wotz Up, within their TV campaigns.
Red Cherry Media 29 Jan 2013
According to the 2012 Luxury Brand Study conducted by Martini Media, more than three-quarters of luxury brands were predicted to increase their spend for online marketing. The study was based on 400 marketers - among them, 73% luxury brands, 68% VP level and above and 58% media planners and buyers.
Digital Fire 29 Jan 2013
Who could have said it better and with more authority than the iconic Steve Jobs that "innovation distinguishes between a leader and a follower"? It is on this principle that Rocket Creative is built and the products the company designs and manufactures on a daily basis bears testament to this ethos.
Rocket Creative Design & Display 29 Jan 2013
The official race charities of the Unlimited Dusi canoe marathon have been selected for 2013. They are The Unlimited Child, SPCA and DUCT (Dusi Umgeni Conservancy Trust).
29 Jan 2013
A world record-breaking number of 101,235 copies of "Nothing to Lose", the first in a trilogy of memoirs of Bishop Edir Macedo, founder of the Universal Church of the Kingdom of God (UCKG) and owner of Record TV, the second largest TV station in Brazil, were sold at the launch of the English edition in South Africa this weekend (26 January 2013).
Universal Church of the Kingdom of God 29 Jan 2013
The South African Audience Research Foundation (SAARF) will be conducting research training in Johannesburg in February and March 2013. The foundation also invites the public to attend the SAARF RAMS 2012 Release 6 on Wednesday, 13 February 2013.
29 Jan 2013
Using crowdsourcing, which works particularly well for any project that requires creativity instead of a large investment in time, 4ward-design has acquired a new logo, selected from some 200 entries.
29 Jan 2013
The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)
29 Jan 2013
Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.
Stephanie Houslay 29 Jan 2013
Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater.
Mbali Ndandani 29 Jan 2013
Facebook's momentous announcement on Tuesday, 16 January 2012, saw the introduction of Graph Search, a significant upgrade to Facebook's search function that is intended to allow users to mine a wealth of data related to their network.
Amy Johnson 29 Jan 2013
The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.
Harry Herber 28 Jan 2013
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
Doug Mayne 28 Jan 2013
Mobile advertising is very different from any other type of advertising, and it requires a specific approach. How can advertisers use mobile ads to get the best results? How to increase the chances of success in mobile advertising? Here are a few tips.