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Episode 99: Best Marketing International and a jam packed show

Date: 25 Jul 2014
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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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Another South African Oscar nomination

A South African short film has been nominated for the Academy Award for Best Foreign Student Short Film, which will be judged in June 2013 by the Academy of Motion Picture and Sciences.

30 Jan 2013 09:39

More single mothers spending to look good

The cosmetics and make-up industry has experienced strong growth over the past few years, as the growing segment of single mothers focus on looking good and boosting self-confidence due to a demanding lifestyle and media influence, according to a new report released by Analytix BI, "South Africa Brand Report: Purchasers of Cosmetics/Make-up".

Issued by Analytix BI 30 Jan 2013 09:04

The New Age slammed for 'lazy' reporting

NEWSWATCH: According to a Mail & Guardian report, The New Age has claimed that the videos of the children used in FNB's "You Can Help" ad campaign were scripted and that the children were paid. In its turn, FNB has accused the New Age of 'lazy' reporting, reports Mail & Guardian

By Rod Baker 30 Jan 2013 07:56

No, no, no comrade, that #FNB campaign is unacceptable...

So, First National Bank (FNB) received an incredible volume of publicity recently; trended on Twitter, dominated other social media conversations, headlined peak hour news, talk shows opened lines for debate and met with the ruling party due to the 'You Can Help' campaign. Honestly, what more can a brand possibly ask for?

By Rose Setshoge 30 Jan 2013 07:33

2013 customer experience forecast

I take out my crystal ball, as any good consultant is required to do at times, and venture to make some predictions for what customer experience challenges and trends I think brands will face this year.

By Chantel Botha 30 Jan 2013 06:18

Three important processes behind effective TV ads

At HeadSpace Neuromarketing we use EEG and eye tracking technology to measure a consumer's neural response to marketing communications. We believe in improving the effectiveness of an advertisement without damaging the creative concept behind it. Below are three common areas where we find television advertising can be made more effective.

By John Laurence 30 Jan 2013 05:26

IP Rights and Monopolies: The Due South Case

The North Gauteng High Court handed down an interesting trade mark judgement recently. This is interesting because it touched on the vexed issue of the relationship between intellectual property (IP) rights and competition law. And interesting because it did so within the context of another thorny issue, namely the extent to which a trade mark owner can prevent the use or registration of an identical or similar mark.

By Ilse Du Plessis 29 Jan 2013 17:45

Is your Facebook competition legal?

A majority of businesses have or are considering using Facebook pages to promote their companies. Many of them resort to tactics such as bribery, encouraging users to 'like their page' in order to enter a competition or win a prize. The aim is to either stir up support or grow a larger fan base. All this is often done without the use of a third party application.

By Tyrone Middleton 29 Jan 2013 16:35

MWEB launches news uncapped products

Internet Service Provider MWEB is introducing new uncapped ADSL products in response to market demand for cheaper uncapped ADSL. This comes after Telkom announced last week that it will be cutting its Uncapped ADSL prices.

29 Jan 2013 14:44

[2013 trends] Opportunities for growth within marketing and advertising arena

There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.

By Johanna McDowell 29 Jan 2013 12:41

[2013 trends] Insight into cinema in 2013

I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.

By Ryan Williams 29 Jan 2013 12:06

[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013 11:18

Avbob generates more leads using Red Cherry Media's Spot On and Wotz Up TV brands

From the first TV campaign ever done, Avbob saw an increase in leads, just by incorporating Red Cherry's Interactive brands, namely Spot On and Wotz Up, within their TV campaigns.

Issued by Red Cherry Media 29 Jan 2013 11:12

Luxury branding for high LSM in South Africa

According to the 2012 Luxury Brand Study conducted by Martini Media, more than three-quarters of luxury brands were predicted to increase their spend for online marketing. The study was based on 400 marketers - among them, 73% luxury brands, 68% VP level and above and 58% media planners and buyers.

Issued by Digital Fire 29 Jan 2013 10:53

Everlytic becomes a member of M³AAWG, a global network of digital leaders

In November 2012, Everlytic joined M³AAWG. A powerful global organisation working against spam, online exploitation and abuse, M³AAWG stands for the Messaging, Malware and Mobile Anti-Abuse Working Group. The organisation addresses messaging abuse, sender issues and other challenges faced by the digital industry.

Issued by Everlytic Kenya 29 Jan 2013 10:32

Market leader or follower?

Who could have said it better and with more authority than the iconic Steve Jobs that "innovation distinguishes between a leader and a follower"? It is on this principle that Rocket Creative is built and the products the company designs and manufactures on a daily basis bears testament to this ethos.

Issued by Rocket Creative 29 Jan 2013 10:01

Churches slate porn TV

The South African Council of Churches (SACC) is "critical" and "unsupportive" of TopTV's application to broadcast three porn channels.

29 Jan 2013 09:42

Dusi marathon selects charities, early batch selection vital

The official race charities of the Unlimited Dusi canoe marathon have been selected for 2013. They are The Unlimited Child, SPCA and DUCT (Dusi Umgeni Conservancy Trust).

29 Jan 2013 09:27

"Nothing to Lose" sets new world record for sales and attendance at South African launch

A world record-breaking number of 101,235 copies of "Nothing to Lose", the first in a trilogy of memoirs of Bishop Edir Macedo, founder of the Universal Church of the Kingdom of God (UCKG) and owner of Record TV, the second largest TV station in Brazil, were sold at the launch of the English edition in South Africa this weekend (26 January 2013).

Issued by Universal Church of the Kingdom of God 29 Jan 2013 09:25

Investigative journalism award opens for entries

Journalists are encouraged to enter the seventh annual Taco Kuiper Award, which celebrates outstanding examples of investigative journalism published or broadcast by South African media.

29 Jan 2013 09:12

tothePOINT small business marketing seminar set to kick off 2013 in Cape Town

Specifically designed for small business owners who are looking to improve their marketing efforts, tothePOINT Small Business Marketing Seminar is set to kick off the new year in the Mother City on 4 March in a continuation and elevation of last year's successful inaugural event.

Issued by Living Your Brand 29 Jan 2013 09:02

FilmFest offers creative prelude to Design Indaba

The Design Indaba FilmFest 2013 is happening every evening at 8:30pm from 17 February to 3 March 2013, on the rooftop at The Bank in the Fringe District, Cape Town, as a prelude to Design Indaba.

29 Jan 2013 08:52

SAARF Joburg training sessions, RAMS release 6

The South African Audience Research Foundation (SAARF) will be conducting research training in Johannesburg in February and March 2013. The foundation also invites the public to attend the SAARF RAMS 2012 Release 6 on Wednesday, 13 February 2013.

29 Jan 2013 08:28

Crowdsourcing produces new 4ward-design logo

Using crowdsourcing, which works particularly well for any project that requires creativity instead of a large investment in time, 4ward-design has acquired a new logo, selected from some 200 entries.

29 Jan 2013 08:09

F.I.L.M Sallywood interns introduce Kwaai City

The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)

29 Jan 2013 06:06

Online advertising is not just for clicks

Web advertising sales teams that have focused exclusively on click-through rates as the major metric for success in online display advertising have done harm to the digital publishing industry.

By Attila Bernariusz 29 Jan 2013 06:05

What will be shaping brands, the world in 2013?

Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.

By Stephanie Houslay 29 Jan 2013 05:12

It's 2018: What does your brand experience look like?

Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater.

By Mbali Ndandani 29 Jan 2013 05:08

Facebook's omniscient Graph Search: Yay or nay for marketers?

Facebook's momentous announcement on Tuesday, 16 January 2012, saw the introduction of Graph Search, a significant upgrade to Facebook's search function that is intended to allow users to mine a wealth of data related to their network.

By Amy Johnson 29 Jan 2013 05:03

Catch a wake-up!

The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.

By Harry Herber 28 Jan 2013 12:55

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