Ipsos

Survey reveals music trends rocking young urban Asian consumers

Convenience, convergence and growth opportunities from connecting with consumers are the three big trends driving the consumer music market in Asia according to the Branded, MTV and Synovate Music Matters survey released last week at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong. 8 Jun 2007 14:39

Ipsos

Synovate launches new market potential solutions

Synovate has introduced a suite of models and simulators for quantifying the market potential of a product or service, coinciding with the creation of Synovate MarketQuest, evolved from its Product Design & Development specialist division. 5 Jun 2007 15:59

Ipsos

Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets. 20 Apr 2007 20:09

Ipsos

Battle of the brands for emerging market hearts

While almost 60% of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate. 17 Apr 2007 18:18

Standardising African research

[Celia Cowper] Having spent three days in Mauritius last month at the Pan African Media Research Organisation (PAMRO) conference, I am more convinced than ever that marketers venturing into Africa need to rely heavily on dependable media agencies to deliver tactful insights into available media options. 26 Sep 2003 18:10

Fabig & Pead Marketing

Results of the 5th annual PAMRO conference and board meeting

The 5th PAMRO meeting and all Africa Media Research Conference took place from 3 to 6 August at the Le Mauricia Hotel in Grand Baie, Mauritius. 21 Aug 2003 15:08

The 5th Annual PAMRO Conference

If you act quickly you could still qualify for the early bird discount when registering for the 5th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Research Conference being held in Mauritius from Sunday 3 until Wednesday 6 August 2003. 2 Jul 2003 02:43