The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
Malawi Telecommunications Limited (MTL), which has enjoyed sole operation as a fixed telephone service provider, is now in for stiff competition with the second fixed telephone operator, Access Communication, rolling out its operations. In order to outdo its competitor, MTL impressed at the just ended technology fair in Blantyre that was organised by the Malawi Confederation Chamber of Commerce (MCCCI).
By Gregory Gondwe 10 Nov 2010 10:50
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010 10:35
LILONGWE: You will find Beauty Kasonda on her campaign trail at funerals, weddings, church functions or just about any local gathering in her community. Kasonda does not have the sort of funding her male counterparts have for campaigning in the country's November 2010 elections but she is not letting that stop her.
By Claire Ngozo 3 Aug 2010 09:22
Despite facing serious challenges which include, among others, organised crime, 419 scam, corruption, power issues, instability in the oil-rich Niger Delta region, Nigerian authorities believe their country's market-size coupled with endless business opportunities make an African ‘heaven' for investment.
By Issa Sikiti da Silva 18 Sep 2009 09:51
Ranked Africa's second most peaceful and stable nation after Botswana, Southern Africa's Malawi is a relatively poor nation but a ‘golden mine' flooded with untapped economic opportunities waiting to be explored and exploited by potential investors. Not even the global recession could manage to shake the modest but well-organised economy of this ‘overlooked' but magical country.
By Issa Sikiti da Silva 31 Aug 2009 11:03
Malawi is now ranked world second from Qatar as the fastest growing economy. To achieve this it has, to an extent, been deaf to some of the dictates from the Bretton Wood Institutions; the World Bank and the International Monetary Fund (IMF).
By Gregory Gondwe 15 Jun 2009 11:55
Malawi is set to identify seven amazing wonders that will be used to promote its tourism industry, according to Access Communication Limited, a company which is developing the concept.
By Gregory Gondwe 5 Jun 2009 14:36