While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated...
22 Jun 2016
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011
LAUSANNE, SWITZERLAND: It's official. As of the second quarter of this year the Chinese economy has taken over Japan's as number one in Asia and number two in the world. This has been foreseen for a few years, hence it is not a total surprise; but it is a shock nonetheless. It upsets the status quo that prevailed for over a century.
By Dr Jean-Pierre Lehmann 19 Aug 2010