comScore appoints Judy Bahary SVP of CPG Marketing Solutions

RESTON, US: comScore, Inc has announced that Judy Bahary has joined comScore as senior vice president of Marketing Solutions for the Consumer Packaged Goods (CPG) industry and will be based in Chicago. 17 Feb 2012 11:35

The Netherlands, France: Europe's highest penetration of online banking users

LONDON, UK: comScore, Inc has released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. 17 Feb 2012 11:31

First line-up of speakers for 20th IPRA World Congress

DUBAI, UAE: Malaysia's former deputy prime minister, Anwar Ibrahim, the British public relations guru Lord Bell and the former head of Al Jazeera, Wadah Khanfar, will headline the line-up of 35 speakers from the worlds of politics, public relations and the media when the 20th IPRA (International Public Relations Association) World Congress (PRWC) comes to Dubai next month. 17 Feb 2012 11:21

Bees Awards open for entries

SAN FRANCISCO, US: The Bees Awards - claimed to be the first international social media marketing awards - have launched their third edition and are now open for entries. 17 Feb 2012 11:16

Millward Brown, Affectiva: A new way to test emotional responses to ads

LISLE, US: Millward Brown, a global leader in brand, media and communications research and Affectiva, a leading emotion measurement technology company recently announced a partnership that will enable brand owners to gain deeper insight into the emotional impact of their TV advertising, by integrating Affectiva's facial expression analysis technology (Affdex) with Millward Brown's LinkTM ad copy-evaluation and optimisation solution. 15 Feb 2012 13:49

Mapping a new landmark

GOTHENBURG, SWEDEN: Standard practice for hotel launches is to invite local press, some travel writers, a celebrity or two and a sample of the type of clientele for which the hotel was designed. Canapés, champagne and - for the more sophisticated establishment - a goodie bag are de rigueur. Everyone has a look about, gets drunk then goes home and forgets about the hotel once they've recovered from the party. 15 Feb 2012 13:09

MMA releases final privacy policy guidelines for mobile apps

NEW YORK, US: The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, recently announced the release of its finalised MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications. 15 Feb 2012 13:04

MMA makes it easier to buy and sell mobile ads for smartphone and tablet

NEW YORK, US: The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, recently released an updated version of the MMA Universal Mobile Ad Package. Created with MMA members, with added input from the industry gathered during a public comment period, the new, 2.0 version makes it easier to create, buy and sell mobile ads for smart phones, feature phones and tablets. 15 Feb 2012 13:00

The world's coolest intern

SINGAPORE: Standard Chartered Breeze is a mobile banking application for the iPhone & iPad that can also be used as a desktop interface. Although similar to online banking services offered by other banks, Breeze offers a function to issue electronic bank cheques. 15 Feb 2012 12:52

MMA publishes winter issue of The International Journal of Mobile Marketing

NEW YORK, US / LONDON, UK / SINGAPORE / SÃO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently published the latest issue (Vol. 6, No. 2) of its award-winning International Journal of Mobile Marketing (IJMM). 15 Feb 2012 12:45

Demand for smartphones higher than ever before in Europe

NUREMBURG, GERMANY: In 2011, demand for mobile phones once again increased in Europe, largely as a result of the rising popularity of smartphones. According to GfK, 3.2% more mobile phones were sold in 2011, in particular the sales of smartphones increased by 67%. 15 Feb 2012 12:23

Celebrating 50 years of looking forward

LONDON, UK: D&AD is 50. The organisation is announcing a series of events to celebrate this remarkable milestone... Looking back over 50 years of looking forward. South Africa is represented on the juries by Graham Lang (Integrated & Earned Media jury) and Rob McLennan (Radio Advertising jury). 14 Feb 2012 10:36