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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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#BrandManagerMonth

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Team Native VML at Bookmarks 2017.
#Bookmarks2017: Digital download with... Native VML & Joe Public

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Native VML strategist Donovan White and ECD Ryan McManus, as well as Pepe Marais, Group CCO at Joe Public United...

By Leigh Andrews 1 day ago

The AR gallery at the IAB Digital Summit.
#Bookmarks2017: Digital(ly augmented) download with... Clicks2Customers

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Germé Scott, head of SEO at Clicks2Customers with input from Johan Walters, head of C2C Labs on how the Blippar Augmented Reality app took things to another level for IAB Digital Summit attendees...

By Leigh Andrews 1 day ago

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 23 hours ago

Despite sounding zen, living in our own bubbles or echo chambers isn't ideal. Image © Nikki Zalewski –
The view from in here: A lesson from 2016

I was in Cannes last year when Brexit happened. In a matter of hours, the lazily hedonistic mood of the festivities transformed into an all-pervasive haze of stunned denial...

By Fran Luckin 1 day ago

Free Wi-Fi brings marketing returns for retailers
Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue...

By Prashil Gareeb 1 day ago

Raphaely and Foulkes.
Breaking through brand clutter with Nomu

This #BrandManagerMonth, we find out what's new with Nomu, the original SA food and lifestyle concept inspiring creative kitchens across the land, from director Paul Raphaely...

By Leigh Andrews 1 day ago

Angus Kneale to chair Film Craft executive jury at NYF International Advertising Awards
Angus Kneale to chair Film Craft executive jury at NYF International Advertising Awards

The New York Festivals International Advertising Awards® has announced the inaugural Film Craft executive jury and that Angus Kneale, chief creative officer of The Mill will head the panel of ten film industry experts...

1 day ago

Image: Tetue via Flickr (CC 2.0, edited)
TweetDeck might not be free for much longer

Struggling to nail down a reliable revenue stream while controlling its often-irate user base, Twitter may soon charge you to use some elements of its currently free service TweetDeck...

By Andy Walker 1 day ago

The Fairnet stand featured a large LED screen and real fish tanks as counters.
Exquisite exhibits: The latest design trends from EuroShop 2017

Discover the design trends that are being used in exhibition displays around the world.

By Pippa Naudé for Scan Display 1 day ago

KwaZulu-Natal goes big at the movies
KwaZulu-Natal goes big at the movies

The largest movie screen in KwaZulu-Natal, featuring ultra high-definition (UHD) digital projection has opened at the Xtreme at Nu Metro Ballito Junction...

1 day ago

Caxton Awards announces winners for 2016
Caxton Awards announces winners for 2016

Hosted at the Globe Theatre at Silverstar Casino on 16 March, with prize money totalling R285,000, the Caxton Awards celebrated the achievements of local and community newspaper's editorial, sales, advertising, management and support staff.

1 day ago

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 1 day ago

Facebook introduces new shopping ad format to showcase products
Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'...

1 day ago

#OneShow2017: Suhana Gordhan's judging pick of the day
#OneShow2017: Suhana Gordhan's judging pick of the day

“Changing behaviour... we get asked to do that a lot in our industry.” That's how FCB Africa's creative director and One Show 2017 direct juror Suhana Gordhan describes the entry that was a delight for her to watch...

1 day ago

Ogilvy: Agency of the Year at the IAB Bookmark Awards 2017.
#Bookmarks2017: Digital download with... Ogilvy

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Ogilvy SA CCO Pete Case and Ogilvy Johannesburg ECD, Matthew Barnes...

By Leigh Andrews 1 day ago

Get ready, set, go!
Daredevils take male cancer fight to the streets in Speedos

Warwick Bloom, marketing communications manager at Hollard and Lucy Balona, head of marketing and communication at Cansa, run us through what to expect from the 2017 Hollard Daredevil Run...

By Leigh Andrews 1 day ago

(c) olegdudko -
Liberty Radio Awards announces nominees for 2017

The Liberty Radio Awards has announced this year's finalists. The winners of each category will be announced at the Awards Gala Banquet at the Sandton Convention Centre next month...

2 days ago

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 2 days ago

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm...

2 days ago

BAT feels return of ASA's power
BAT feels return of ASA's power

Despite news reports, the Advertising Standards Authority (ASA) is alive and kicking, with no hint of it going anywhere, as it asserts its power in the British American Tobacco (BAT) case...

By Andrew Papadopoulos 2 days ago

What your business can learn from the #NerdNation
What your business can learn from the #NerdNation

They wear black hoodies, live in California, write code and give quirky and inspiring TED Talks. Some build annoyingly addictive social media networks and have movies made about them...

By Gary Willmott 2 days ago

(c) Achmad Fahmi Rosyad -
How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries. Even the United States, which is the world's largest economy, only accounts for 17% of global GDP...

By Ryan Kh 2 days ago

Screengrabs from the ad.
Orchids & Onions: 21st Century spin: Sowing the seeds of a “good news” story

One of the phrases I hate most in a marketing, and media context is: content generation. It's so soul-less. What's wrong with “story telling”? Too analogue for you...

By Brendan Seery 2 days ago

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven...

By John Little 3 days ago

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston...

3 days ago

Oreo Dunk Challenge launches in South Africa
Oreo Dunk Challenge launches in South Africa

The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000...

3 days ago

Technically not a selfie, here is Heistein in a makeshift boardroom, studying sustainable development in rural Nepal.
#BehindtheSelfie with... Pierre Heistein

This #BrandManagerMonth, we find out what's really going on behind the selfie with technophile Pierre Heistein, former journalist now independent macroeconomic consultant specialising in sub-Saharan Africa…

By Leigh Andrews 3 days ago

(c) maglara -
Google tools up to fix ads in wrong places

LONDON - Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said on Tuesday it was introducing new tools to give firms greater control...

3 days ago

The KFC team at the 2017 Bookmark Awards.
#Bookmarks2017: Digital download with... KFC

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Ben Schoderer, KFC's digital manager...

By Leigh Andrews 3 days ago

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