The Digital Asia Festival, celebrating the best of Asia's digital marketing industry, drew to a close in Beijing with the awards ceremony, where the 2012 winners were revealed and celebrated. Ten jury members, led by Matias Palm-Jensen, European chief innovation officer, McCann Erickson, were present in Beijing to view, deliberate over and decide on the winners.
From over 600 entries, a total of 50 winners were chosen; of which one Platinum, 10 Gold, 18 Silver and 21 Bronze trophies were awarded. The much sought after Platinum award went to McCann, The Philippines, for its entry 'Coke OFW' for the Coca-Cola Export Company.
Speaking about the awards, Matias Palm-Jensen says, "The jury were a refreshing group of people with great human values and were able to think from a consumer perspective rather than through the eyes of agency people. We saw work of a very high standard which puts the region close to the rest of the world in terms of story-telling and defining the challenges faced by a brand. From a digital perspective we saw work that is defining what is modern and what are the modern challenges we are encountering."
Australia took home the greatest number of trophies with nine, closely followed by China with eight and The Philippines with seven.
2012 winners by country:
Hong Kong SAR
The Digital Asia Awards 2012 Agency of the Year Award, given to the agency that has amassed the most points across all categories, was presented to Wunderman (in partnership with Ogilvy, IKON, Naked), Sydney. Second place went to Colenso BBDO Auckland with McCann Thailand taking third.
Coca-Cola took home the Digital Brand Award, given to the brand that has used digital media to execute innovative ideas and achieve marketing success.
The Digital Asia Festival saw two packed days of content offering inspiration and networking opportunities to over 300 members of the digital industry. Some of the seminar highlights included Patrick Rona of DDB and Andrew Knott of McDonald's APMEA discussing how McDonald's is using digital as a strategic platform for growth; Jean Lin from Isobar in her seminar 'Solving the Convergence 4.0 Puzzle'; Thomas Crampton from social@Ogilvy Asia Pacific and Dirk Eschenbacher of Ogilvy & Mather Asia Pacific with their seminar 'Social is from Venus, Advertising from Mars'; Seng Yee Lau of Tencent Online Media Group, who discussed next generation marketing in China; and Atifa Silk, editorial director of Campaign Asia-Pacific who moderated the Digital Asia Festival Jury Panel with the discussion on what makes a successful digital marketing campaign.
Commenting on the 2012 awards, Terry Savage, chairman of Lions Festivals, says, "The Digital Asia Festival has provided a two day showcase of truly innovative digital work from the region, while an outstanding content programme has offered thought provoking insights and forward thinking inspiration. The jury chose some great winning work that has been honoured at the awards ceremony, which proved to be a true celebration of the region's achievements in the digital field."
The winners of the 2012 Digital Media Awards can now be viewed online at www.digitalasiafestival.com along with photos from this year's festival which took place across 7-8 November 2012 in Beijing.
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