“The partnership is a good marketing tool for Air Malawi besides hugely benefiting customers,” said acting commercial director for the airliner, Temwachi Changwa.
She said since countries participating would be allowed to exhibit their traditions and cultures at selected malls by, Malawi could sell itself as a tourism destination.
Air Malawi has reduced fares for those going for the festival at around K57,700 tax inclusive from around K70,000 return ticket.
A representative of Johannesburg, Monique Griffith, said the festival has been set to coincide with the tourism and heritage months of South Africa.
“We have already arranged with shuttle companies for special rates for those visiting the city for the festival because we want to make it easy for visitors when travelling between the shopping malls and their hotels,” she said.
The festival which has taken after the highly publicised Dubai Shopping Festival will allow people to buy reduced goods in selected shops.
