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Official 2010 Loeries rankings

4 Oct 2010 12:38
While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc.
Official 2010 Loeries rankings
How rankings are calculated
  1. Points are given for each award, with the points based on the probability of winning each award.
  2. 300 points for Grand Prix; 110 points for Gold; 40 points for Silver; 15 points for Bronze; 90 points for Craft Gold; 30 points for Craft Certificate.
  3. Single entries that are combined into one campaign award during judging receive 1.5 times the points. For example, if three print posters are combined and awarded a Campaign Gold, then the award will be worth 1.5 x 110 = 165 points.
  4. The following categories are all awarded 1.5 times the points: Mixed-media campaigns; Integrated Campaigns; Design Identity Programmes; Experiential Internal Marketing and CRM Programmes; and Experiential Live Events.
  5. Where more than one company or individual has been credited, the points are divided equally between the parties. For example, if two companies share the "Agency" credit on a digital website, then each company receives half the points; or if three people share the "Writer" credit, then each person will receive a third of the points.
  6. A company cannot receive points as both an agency and as a production company.
  7. Production companies will receive points from International Craft entries; however, agencies will not receive any points.
1. Overall ranking by agency

1King James
2Net#work BBDO Johannesburg
3Draftfcb Johannesburg
4Ogilvy Cape Town
5Ogilvy Johannesburg
6Joe Public
7Grid Worldwide Branding
8TBWA\Hunt\Lascaris Johannesburg
9The Jupiter Drawing Room (South Africa) - Cape Town

2. Overall ranking by brand

1Allan Gray
2Comair/British Airways
6Virgin Atlantic Airways
8National Stadium - Soccer City
8World Cup Local Organising Committee
10The Patisserie

3. Ranking by digital production company

RankDigital agency
1Gloo Digital Design
3Aqua Online
5Ogilvy Interactive
6Pixel Project
8Formula-D Interactive
8Wireframe Studio
10Interactive Africa

Note: the above table is calculated using the 'digital production company' credit on all entries. A company cannot receive points as both an agency and as a production company.

4. Ranking by film production company

RankFilm production company
1Velocity Films
2Egg Films
4Media 2 Point Zero
6Plank Film Production
7Frieze Films
8Silver Bullet
9The Bomb
10Studio Zoo

Note: the above table is calculated using the 'film production company' credit on all entries.

5. Ranking by category - advertising

RankAdvertising agency
1King James
2Draftfcb Johannesburg
3Net#work BBDO
4TBWA\Hunt\Lascaris Johannesburg
5Ogilvy Johannesburg
7Ogilvy Cape Town
8McCann Erickson
9Lowe Bull Johannesburg
10Lowe Bull Cape Town

6. Ranking by category - communication design

RankCommunication design agency
1Grid Worldwide Branding
2Boogertman+ Partners Architects
3Tonic Design
4Joe Public
6The Jupiter Drawing Room (South Africa) - Cape Town
8Coley Porter Bell South Africa
9Hello World
10Cross Colours

7. Ranking by category - experiential

RankExperiential agency
1Ogilvy Cape Town
2VWV Group
3Joe Public
4Ogilvy Johannesburg
4The Jupiter Drawing Room (South Africa) - Cape Town
7Hello World
8Digital Fabric
9The Jupiter Drawing Room (South Africa) - Johannesburg

8. Overall ranking by agency size - small, medium & large

RankLarge agency (100 employees and above) Medium agency (40 - 99) Small agency (1-39)
1King James Net#work BBDO Johannesburg Grid Worldwide Branding
2Draftfcb Johannesburg Joe Public FOXP2
3Ogilvy Cape Town McCann Erickson Tonic Design
4Ogilvy Johannesburg VWV Group Trigger
5TBWA\Hunt\Lascaris Johannesburg Lowe Bull (Cape) DDB Cape Town

9. Ranking by countries outside South Africa

1Y&R Dubai United Arab Emirates
2DDB Mozambique Mozambique
3MEMAC Ogilvy & Mather United Arab Emirates

10. Creative Circle members - agency groups

RankCreative Circle agency members: group
1Ogilvy (Jhb/CT/Dbn/Interactive/ Coley Porter)
2King James (CT/RSVP/Atmosphere/ Mnemonic/Hammer)
3Net#work BBDO (Jhb/CT/Gloo Design)
4The Jupiter Drawing Room (South Africa) & Partners (Jhb/CT/ Black River F.C./MetropolitianRepublic)
5Draftfcb (Jhb/CT/Dbn/Multimedia/MESH)
6Joe Public
8Lowe Bull(Jhb/CT)
10McCann Ericksin
11DDB SA (Jhb/CT)
12Hello World
13Y&R SA (Jhb/CT)
14JWT (Jhb/CT)
15Cross Colours
17Grey SA
19Euro RSCG
20Volcano Advertising

Note: all Creative Circle members are listed in this table. Agency grouping is done in collaboration with the Creative Circle.

11. Creative Circle members - individual agencies

RankCreative Circle agency members: individual
1King James
2Net#Work BBDO Johannesburg
3Draftfcb Johannesburg
4Ogilvy Cape Town
5Ogilvy Johannesburg
6Joe Public
7TBWA\Hunt\Lascaris Johannesburg
8The Jupiter Drawing Room (South Africa) - Cape Town
10McCann Erickson
11Lowe Bull Johannesburg
12Lowe Bull Cape Town
13Hello World
14DDB Cape Town
15The Jupiter Drawing Room (South Africa) - Johannesburg
17Black River F.C.
18DDB Johannesburg
19Y&R South Africa
20King James RSVP
21Cross Colours
23Ogilvy Durban
24Grey South Africa
25Draftfcb Cape Town
25Net#work BBDO Cape Town
27JWT Johannesburg
28Draftfcb Durban
28TBWA\Hunt\Lascaris Cape Town
31Euro RSCG
31JWT Cape Town
33Volcano Advertising

Note: all Creative Circle members are listed in this table.

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