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October 2012 US mobile subscriber market share

RESTON, US: comScore, Inc has released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three-month average period ending October 2012.
The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3% market share. Google Android continued to lead among smartphone platforms, accounting for 53.6% of smartphone subscribers, while Apple secured 34.3%.

OEM market share


For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3% of US mobile subscribers (up 0.7 percentage points). Apple ranked second for the first time on record with 17.8% market share (up 1.5 percentage points), followed by LG with 17.6% share, Motorola with 11% and HTC with 6%.


Top Mobile OEMs 3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
Share (%) of Mobile Subscribers
Jul-12 Oct-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 26.3% 0.7
Apple 16.3% 17.8% 1.5
LG 18.4% 17.6% -0.8
Motorola 11.2% 11.0% -0.2
HTC 6.4% 6.0% -0.4


Smartphone platform market share


121.3 million people in the US owned smartphones (51.9% mobile market penetration) during the three months ending in October, up 6% since July. Google Android ranked as the top smartphone platform with 53.6% market share (up 1.4 percentage points), while Apple's share increased 0.9 percentage points to 34.3%. RIM ranked third with 7.8% share, followed by Microsoft (3.2%) and Symbian (0.6%).

Top Smartphone Platforms 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens)
Share (%) of Smartphone Subscribers
Jul-12 Oct-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 52.2% 53.6% 1.4
Apple 33.4% 34.3% 0.9
RIM 9.5% 7.8% -1.7
Microsoft 3.6% 3.2% -0.4
Symbian 0.8% 0.6% -0.2



Mobile content usage


In October, 75.9% of US mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.5% of subscribers (up 1.9 percentage points), while browsers were used by 52.7% (up 1.5 percentage points). Accessing of social networking sites or blogs increased 1.5 percentage points to 39.4% of mobile subscribers. Game-playing was done by 34.1% of the mobile audience (up 0.3 percentage points), while 28.7% listened to music on their phones (up 0.4 percentage points).

Mobile Content Usage 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
Share (%) of Mobile Subscribers
Jul-12 Oct-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 75.6% 75.9% 0.3
Used downloaded apps 52.6% 54.5% 1.9
Used browser 51.2% 52.7% 1.5
Accessed social networking site or blog 37.9% 39.4% 1.5
Played Games 33.8% 34.1% 0.3
Listened to music on mobile phone 28.3% 28.7% 0.4


Posted on 3 Dec 2012 08:21
 


SOURCE

comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
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