RESTON, US: comScore, Inc has released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three-month average period ending October 2012.
The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3% market share. Google Android continued to lead among smartphone platforms, accounting for 53.6% of smartphone subscribers, while Apple secured 34.3%.
OEM market share
For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3% of US mobile subscribers (up 0.7 percentage points). Apple ranked second for the first time on record with 17.8% market share (up 1.5 percentage points), followed by LG with 17.6% share, Motorola with 11% and HTC with 6%.
Top Mobile OEMs 3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
Share (%) of Mobile Subscribers
Total Mobile Subscribers
Smartphone platform market share
121.3 million people in the US owned smartphones (51.9% mobile market penetration) during the three months ending in October, up 6% since July. Google Android ranked as the top smartphone platform with 53.6% market share (up 1.4 percentage points), while Apple's share increased 0.9 percentage points to 34.3%. RIM ranked third with 7.8% share, followed by Microsoft (3.2%) and Symbian (0.6%).
Top Smartphone Platforms 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens)
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
Mobile content usage
In October, 75.9% of US mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.5% of subscribers (up 1.9 percentage points), while browsers were used by 52.7% (up 1.5 percentage points). Accessing of social networking sites or blogs increased 1.5 percentage points to 39.4% of mobile subscribers. Game-playing was done by 34.1% of the mobile audience (up 0.3 percentage points), while 28.7% listened to music on their phones (up 0.4 percentage points).
Mobile Content Usage 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
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