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Research analysis

October 2012 US mobile subscriber market share

3 Dec 2012 08:21
RESTON, US: comScore, Inc has released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three-month average period ending October 2012.
October 2012 US mobile subscriber market shareThe study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3% market share. Google Android continued to lead among smartphone platforms, accounting for 53.6% of smartphone subscribers, while Apple secured 34.3%.

OEM market share

For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3% of US mobile subscribers (up 0.7 percentage points). Apple ranked second for the first time on record with 17.8% market share (up 1.5 percentage points), followed by LG with 17.6% share, Motorola with 11% and HTC with 6%.


Top Mobile OEMs 3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
Share (%) of Mobile Subscribers
Jul-12 Oct-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 26.3% 0.7
Apple 16.3% 17.8% 1.5
LG 18.4% 17.6% -0.8
Motorola 11.2% 11.0% -0.2
HTC 6.4% 6.0% -0.4


Smartphone platform market share

121.3 million people in the US owned smartphones (51.9% mobile market penetration) during the three months ending in October, up 6% since July. Google Android ranked as the top smartphone platform with 53.6% market share (up 1.4 percentage points), while Apple's share increased 0.9 percentage points to 34.3%. RIM ranked third with 7.8% share, followed by Microsoft (3.2%) and Symbian (0.6%).

Top Smartphone Platforms 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens)
Share (%) of Smartphone Subscribers
Jul-12 Oct-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 52.2% 53.6% 1.4
Apple 33.4% 34.3% 0.9
RIM 9.5% 7.8% -1.7
Microsoft 3.6% 3.2% -0.4
Symbian 0.8% 0.6% -0.2



Mobile content usage

In October, 75.9% of US mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.5% of subscribers (up 1.9 percentage points), while browsers were used by 52.7% (up 1.5 percentage points). Accessing of social networking sites or blogs increased 1.5 percentage points to 39.4% of mobile subscribers. Game-playing was done by 34.1% of the mobile audience (up 0.3 percentage points), while 28.7% listened to music on their phones (up 0.4 percentage points).

Mobile Content Usage 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
Share (%) of Mobile Subscribers
Jul-12 Oct-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 75.6% 75.9% 0.3
Used downloaded apps 52.6% 54.5% 1.9
Used browser 51.2% 52.7% 1.5
Accessed social networking site or blog 37.9% 39.4% 1.5
Played Games 33.8% 34.1% 0.3
Listened to music on mobile phone 28.3% 28.7% 0.4


SOURCE

comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
    
 
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