SA auction company now a Superbrand

It identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world in 88 countries. At the heart of each programme is an independent and voluntary council of leading experts comprising individuals with a deep appreciation of the ‘brandscape' in the country being examined.

For years, Alliance Group and Auction Alliance have been revolutionising the auctioneering industry in South Africa and have sold large amounts of assets in every corner of the country. It has changed the auction industry into being a first choice method of sale and has sold billions of rands worth of real estate.

Comments Rael Levitt, CEO of Alliance Group and past winner of the Johnnie Walker Entrepreneur of the Year award, “We have built a brand based on track record, strong governance and a corporate ethos which is built around our clients and their success.

“Superbrands status strengthens a brand's position, adds prestige and sets the brand apart from its competitors. A brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced,” concludes Levitt.

The company has also been awarded 26 international awards in the National Auctioneers Association International Auction Marketing Competition, voted as the number one auction house in South Africa's TOP 500 best companies and ranked as a top 25 employer.