The awards, given by PODi, a leading industry organisation and a proponent of relevant, one-to-one marketing driven by digital print, recognise outstanding examples of digital print and variable data strategies from around the world.
"Award winners demonstrate an impressive combination of innovation, technical expertise and the delivery of excellent, measurable results," says Rab Govil, PODi president. "This case study on Dermalogica is a good example of why marketers are making digital print a key component of their communication plans."
Remata delivered a web-to-print solution for Dermalogica, the international skin care company, that maintains brand consistency across all collateral, enables its stockists to personalise their marketing collateral, gives direct access to marketing collateral, allows stockists to order PDFs or printed material online and cuts down turnaround from weeks to just 72 hours.
"Being able to send the material from a central location ensures brand consistency," says Annemarie Burger, partner at Remata, "which is crucial in a geographically dispersed environment. The system also ensures that material can be supplied almost instantly instead of taking days or even weeks to arrange. It also makes it possible for the client to help its stockists with creative material, offering them collateral that they otherwise would not have access to, which can help them to drive new business. The web store removes all operational inefficiencies and simplifies the process. Its stockists can focus on what they need to do to satisfy their clients and their business needs, instead of running between designers and printers. They get the material they want, with the detail they want, when they want it and where they want it."
"Our web-to-print solution gives companies the power to directly access our printing presses from anywhere the Internet is accessible and reduce re-design and pre-press proofing." says Gerhard van Rooyen, business development manager at Remata Cross Media. "We enable our clients to manage and grow their own online marketing portals where all their pre-designed templates can be accessed, customised, proofed, and sent to print. We place the control and protection of their corporate identity back in their hands while saving them time and money."
