POP and Dark and Lovely create enormous impact @ The Zone with 63m billboard

Dave McKenzie, MD of POP, says that Carson Dark and Lovely have taken advantage of a unique communication opportunity that gives the product a strategic partner relationship not only with the mall, but with its millions of shoppers. The sheer size and dominance of the wrap will ensure that every shopper passing through the trendy mall will experience Carson Dark and Lovely's visually impacting message. In addition to the wrap, Carson Dark and Lovely have been offered coupon dispensers in the female toilets, offering an aggressive and strategic pull-through advertising solution. The branding experience is not only a complete coup of the mall, but it also prompts shoppers to purchase the product with a discounted coupon that can be redeemed on the premises, while the appetite for purchase is at its peak.