#Loeries2018 MasterClass: Profit and purpose - uneasy bedfellows?
For consideration is a MasterClass on Shared Value that discusses how the right strategy can reconnect profit and social progress, co-hosted by Shared Value Africa Initiative and Discovery.
What to expect
How your organisation and the brands you represent can contribute to bringing about change at scale.
Is there a way to make money and address a societal issue?
Hear how 2017 Shared Value Loeries Gold winner Safaricom made shared value work for them – Safaricom is contributing 6% to the Kenyan GDP and they changed 25 million Kenyan lives through their M-Tiba campaign.
Target audience
Marketers
Brand Managers
Agency Creatives
Senior Level Decision Makers: including CEOs / CMOs / CFOs / COOs / ECDs / Strategists
When
- Loeries Creative Week
Thursday 16 August
Durban ICC2pm – 5pm
Presented by
Other MasterClasses on offer Accenture
Accenture
- Put experience at the centre of your organisation.
Gagasi FM
- uDarkie, the evergreen economic driver.
Goliath and Goliath
- What’s your story: Steps to build a personal brand.
2 x Google
- The unskippable future of advertising.
- Data-driven creative.
Raizcorp
- Are creative entrepreneurs born or made?
Women in Marketing
- Female representation and the media - who controls the narrative.South African agencies: the Seminar and MasterClasses can be claimed as Informal Training in the B-BBEE Codes of Good Practice.