Former 5FM presenter and now head of TMGS Creative, Gilman who specialises in brand programme technology, will talk about the know-how and techniques required to create and imagine compelling programming, content that the audience can feel, touch and see on radio, content that is emotive.
"The idea is to create programming so cogent that even without the brand and the lure of a prize, it will succeed; programming so captivating that it will escape sales managers' schedules and cross station footprints. Imagination is a good starting point for brand programming technology," explains Gilman.
RadioWorks has also secured MTN GM: Brand and Communication Ryan Gould and Coca Cola Senior Communications Manager Khaya Dlanga
These new speakers will join FNB Credit Card & Vehicle Finance head of marketing Barrett Whiteford, Network BBDO creative directors Jenny Glover and Brent Singer, Hirsch's PR and marketing manager Luci Hirsch, Grey South Africa CEO Sizakele Marutlulle, Foshizi MD Lebo Motshegoa and RadioGAUGE development director Jason Brownlee.
For more, go to www.rab.co.za/radioworks.
